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Strategic Communications Management: Making Public Relations Work (The Eiu) [Hardcover]

Jon White (Author), Laura Mazur (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: November 1994 | ISBN-10: 0201593769 | ISBN-13: 978-0201593761 | Edition: 1st

Provides a 'toolkit' of techniques for effective management of public relations.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Provides a 'toolkit' of techniques for effective management of public relations.

Product Details

Hardcover: 277 pages
Publisher: Longman Group United Kingdom; 1st edition (November 1994)
Language: English
ISBN-10: 0201593769
ISBN-13: 978-0201593761
Product Dimensions: 9.1 x 6.1 x 0.7 inches
Shipping Weight: 1.1 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #3,443,310 in Books (See Top 100 in Books)

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Laura Mazur

Jon White

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5.0 out of 5 stars A Must Read Title for Communications Professionals, April 8, 2000

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This review is from: Strategic Communications Management: Making Public Relations Work (The Eiu) (Hardcover)

Great reading for PR, Advertising, Marketing professionals and Strategic Planners. One of the important titles to know and understand what is going on regarding Public Relations and Marketing Communications on a global platform. Demonstrates how to create powerful projects and how to make them work.

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