Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Michael G. Parkinson
|
by Larry D. Kelley
|
by Larry D. Kelley
|
Public Relations: The Profession and the Practice with DVD-ROM by Dan Lattimore |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Donald Parente |
Editorial Reviews
Product Description
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers. Visit our website for sample chapters!
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers. Visit our website for sample chapters!
Product Details
Would you like to update product info or give feedback on images?
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
|
|
So You'd Like to...
Look for Similar Items by Category
Get Creative with Dremel Power Tools |
Summer Reading for Kids & Teens |
The Workhorse of the Woodshop |
||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
