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4 of 5 people found the following review helpful
4.0 out of 5 stars
In-Depth focus on advertising,
By Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews (VINE VOICE) (REAL NAME)
This review is from: Strategic Copywriting: How to Create Effective Advertising (Paperback)
If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.
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Strategic Copywriting: How to Create Effective Advertising by Edd Applegate (Paperback - September 27, 2004)
$44.95 $41.57
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