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2 Reviews
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Average Customer Review
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4 of 7 people found the following review helpful:
5.0 out of 5 stars
Holistic guideline for managing customer service
Brown introduces the reader step by step into the evolution an enterprise has to undergo in order to obtain customer loyalty. Backed up with comprehensive and clear exhibits, Brown offers with his book an excellence resource for each student as well as manager dealing with the topic of customer satisfaction and customer loyalty.
Published on April 3, 2000 by Stefanie Geiger
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3 of 3 people found the following review helpful:
1.0 out of 5 stars
Strategic Customer Care -- basic marketing with old fads
The book rehashes various old fads and repeats some very basic marketing principles (such as the value of segmentation) that can be found in any basic marketing textbook. I could not find any new ideas in the book, which seems rather useless.
Published on November 11, 2001
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3 of 3 people found the following review helpful:
1.0 out of 5 stars
Strategic Customer Care -- basic marketing with old fads,
By A Customer
This review is from: Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability (Hardcover)
The book rehashes various old fads and repeats some very basic marketing principles (such as the value of segmentation) that can be found in any basic marketing textbook. I could not find any new ideas in the book, which seems rather useless.
4 of 7 people found the following review helpful:
5.0 out of 5 stars
Holistic guideline for managing customer service,
This review is from: Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability (Hardcover)
Brown introduces the reader step by step into the evolution an enterprise has to undergo in order to obtain customer loyalty. Backed up with comprehensive and clear exhibits, Brown offers with his book an excellence resource for each student as well as manager dealing with the topic of customer satisfaction and customer loyalty.
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Most Helpful First | Newest First
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Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability by Stanley A Brown (Hardcover - May 12, 1999)
$44.95 $1.65
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