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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths Hardcover – September 15, 2008
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--Angel Capital Association/Techcolumbus
Fisher offers much sound advice, making "Strategic Entrepreneurism" a must for business people just starting up. --Entrepreneur Magazine
"Jon Fisher's book maps entrepreneurism like a wilderness expedition. A good read for start-up teams out of their comfort zone and in need of a compass."
John C. Read -President & CEO - Outward Bound
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Top Customer Reviews
- Quick, easy read
- Simple and good concepts (ie you *don't* need to be first mover!)
- This guy started his own enterprise software company and he wants you to as well. He talks incessantly about the value of an enterprise customer over selling to the consumer space. Yet he doesn't touch on the downside: if you get that one company and they walk you are screwed!
- His examples are not correct a good chunk of the time. For example: he uses Apple as a success model for differentiating from Microsoft by building their own machines, conveniently omitting the fact Apple may have made a HUGE mistake by not licensing their OS to compete with windows from day 1.
- His laser-like focus on acquisition misses another path: grow your successful business and keep running it, or IPO and exit yourself. He highlights the sale exit but cleverly dismisses the others.
- He makes high-level blanket assertions like "build your product with your customer". Okay, great idea. How do I do that? Who do I call? He doesn't touch on the nuts and bolts at all.
I found this book to be useful about 40% of the time, and filled with platitudes the rest. I'm glad I read it at the library.
1.“Of course, just because something is improbable doesn’t mean you shouldn’t strive for that kind of success.”
2. “If you are looking for a way to express your creativity and play the game of business on a large scale while making a difference in the world, then being an entrepreneur may be for you.”
I like this book. Without doubt, it is a must read for a new entrepreneur. It talks about the real life of an entrepreneur which gives me the concept of the basics of entrepreneurism. It compares the old rules of entrepreneurs and the new rules of entrepreneurs. It explains how to design a company strategically for success. It encourages the readers to find the right business idea and to search for the not-so holy grail. It helps me to better understand how to collaborate with the customers and it also provides some of the case studies of failures to give the readers some insights about entrepreneurship.
I really like the part that talks about collaborate with strategic customers. It is extremely important to know what’s in it for your customers when you are doing business because as an entrepreneur, you need to communicate with your partners and to get to know your customers in order to be successful. There are many specific examples in the book regards to entrepreneurism. The fundamentals can be applied to any industries and some of the strategies about finding a problem, creating solutions and strategically design, plan, and run a new company not only can be used in business, but also can be applied in some aspects of our everyday life. In conclusion, this book is the words of wisdom in terms of entrepreneurism.
His bold and spirited take on the logic of exits and his unrelenting honesty of the motivations of founding a company are enormously refreshing assets in a literature that's always a bit out of touch. Jon Fisher simply gets it, and whether or not you're going to execute on his suggestions, you will always be able to consult with your mental image of this successful entrepreneur. Read and share widely.
Most Recent Customer Reviews
a good and useful book which introduces a lot about basic entrepreneurismPublished 28 days ago by Amazon Customer
As a student majored in business administration at USF, I think this book is helpful for me to get some knowledge of starting a company and how to conduct it.Published 28 days ago by Amazon Customer
This book gives an idea of what the entrepreneurs should be responsible for, and quality or characteristics required to be a good entrepreneur. Read morePublished 28 days ago by YTIAN
This was a great book- It allowed me and my group of peers to start our own business it was the most inspiring/ Informational book I have read in a long time!Published 17 months ago by adrian shocks
The guy is definitely interesting and offers an opinion that definitely should resonate with the vast majority of entrepreneurs on a personal level. Read morePublished 18 months ago by Katrina Reyes
If you are an entrepreneur or any operator of a company for that matter, and you need/want/desire actionable help in your building company, and starting from scratch. Read morePublished 18 months ago by Shahmir
Jon Fisher came and talked to my business class as a guest speaker. He had very unique views on entrepreneurism. He's a very intelligent guy and I highly suggest reading his book. Read morePublished 18 months ago by Nahshon Clark