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I will have to say anyone starting the new business or idea of having business must read this book.
This book is equally valuable to product marketing managers and marketing managers as they assess their markets, and seek to fill the gaps in their offerings.
This books tells you how to stop deluding yourself and start doing real business from the very inception of your idea and business.
Anyone can launch a company, but few know how to land one. Jon does a great job of explaining the harsh reality of creating a profitable exit for your company.Published on February 10, 2012 by Lili Balfour
This is a good starting book to get a budding entrepreneur into the groove of thinking about the various facets of a business model that need attention to get that germ of an idea... Read morePublished on September 27, 2010 by Nicholas Assef
I wish I'd found this book 3 years ago, I've been using it like a textbook with my business partner (we make mobile messaging software) for the past 6 months. Read morePublished on August 3, 2010 by Noel C
Today's need for capital efficiency makes Jon's book essential reading for all professional angel investors. Read morePublished on May 31, 2010 by John O. Huston
I truly enjoyed this book which guides entrepreneurs into maximizing the value of their start-ups. IPO's clearly died out in recent years and Jon B. Read morePublished on April 28, 2010 by Daniel P. Vezina
I started a company called RFTrax in 2000 which got acquired in 2005. At the time, I of course didn't have the clarity of purpose outlined in this book, but we did some of the... Read morePublished on January 4, 2010 by Fred Barrett
In 'Strategic Entrepreneurism', Mr. Fisher uncovers the most critical axiom of entrepreneurship that:
(1) Significantly reduces the risk of failure,
(2) Should... Read more
My husband, an entrepreneur, and I, an academic, have both now read the book--and we are both very impressed. Read morePublished on May 11, 2009 by N. L. Fimbel
If you want a model for developing unexploited business opportunities ... buy this book. If not, do not be an entrepreneur. I am at my third start-up. Read morePublished on May 1, 2009 by Roger W. Boyce