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I will have to say anyone starting the new business or idea of having business must read this book.
This book is equally valuable to product marketing managers and marketing managers as they assess their markets, and seek to fill the gaps in their offerings.
It lays out step by step with specific directions and real examples of what to do and how to do it.
This was a great book- It allowed me and my group of peers to start our own business it was the most inspiring/ Informational book I have read in a long time!Published 2 months ago by adrian shocks
The guy is definitely interesting and offers an opinion that definitely should resonate with the vast majority of entrepreneurs on a personal level. Read morePublished 3 months ago by Katrina Reyes
If you are an entrepreneur or any operator of a company for that matter, and you need/want/desire actionable help in your building company, and starting from scratch. Read morePublished 3 months ago by Shahmir
Jon Fisher came and talked to my business class as a guest speaker. He had very unique views on entrepreneurism. He's a very intelligent guy and I highly suggest reading his book. Read morePublished 3 months ago by Nahshon Clark
Anyone can launch a company, but few know how to land one. Jon does a great job of explaining the harsh reality of creating a profitable exit for your company.Published on February 10, 2012 by Lili Balfour
This is a good starting book to get a budding entrepreneur into the groove of thinking about the various facets of a business model that need attention to get that germ of an idea... Read morePublished on September 27, 2010 by Nicholas Assef
I wish I'd found this book 3 years ago, I've been using it like a textbook with my business partner (we make mobile messaging software) for the past 6 months. Read morePublished on August 3, 2010 by Noel C
Today's need for capital efficiency makes Jon's book essential reading for all professional angel investors. Read morePublished on May 31, 2010 by John O. Huston