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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths Hardcover – September 15, 2008

4.7 out of 5 stars 44 customer reviews

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  • Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths
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Editorial Reviews

Review

Today's need for capital efficiency makes Jon's book essential reading for all professional angel investors. -John Huston, Chairman Angel Capital Association
--Angel Capital Association/Techcolumbus

Fisher offers much sound advice, making "Strategic Entrepreneurism" a must for business people just starting up. --Entrepreneur Magazine

"Jon is a gifted entrepreneur." -Ray Lane
--Former President, Oracle Corporation

"Jon Fisher's book maps entrepreneurism like a wilderness expedition. A good read for start-up teams out of their comfort zone and in need of a compass."   
John C. Read -President & CEO - Outward Bound

From the Author

The most acquisitive companies in the world must use formulaic processes to buy and integrate so frequently.  An entrepreneur's understanding of these processes increases the chance of a successful exit.
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Product Details

  • Hardcover: 160 pages
  • Publisher: SelectBooks; 1 edition (September 15, 2008)
  • Language: English
  • ISBN-10: 9781590791899
  • ISBN-13: 978-1590791899
  • ASIN: 1590791894
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Best Sellers Rank: #1,249,384 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
I read this book over the last week as I'm about to embark on starting my company. My intent is to start an internet-based business, so this book was definitely seemed n interesting read.

The good:
- Quick, easy read
- Simple and good concepts (ie you *don't* need to be first mover!)

The bad:
- This guy started his own enterprise software company and he wants you to as well. He talks incessantly about the value of an enterprise customer over selling to the consumer space. Yet he doesn't touch on the downside: if you get that one company and they walk you are screwed!

- His examples are not correct a good chunk of the time. For example: he uses Apple as a success model for differentiating from Microsoft by building their own machines, conveniently omitting the fact Apple may have made a HUGE mistake by not licensing their OS to compete with windows from day 1.

- His laser-like focus on acquisition misses another path: grow your successful business and keep running it, or IPO and exit yourself. He highlights the sale exit but cleverly dismisses the others.

- He makes high-level blanket assertions like "build your product with your customer". Okay, great idea. How do I do that? Who do I call? He doesn't touch on the nuts and bolts at all.

I found this book to be useful about 40% of the time, and filled with platitudes the rest. I'm glad I read it at the library.
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Format: Hardcover
I really into this book’s two chapters which are: The New Rules for Entrepreneurs and Designing a Company to be Acquired. The section of The New Rules for Entrepreneurs said that all the startup should have a goal of what they want to achieve in the future. And the new rules for an entrepreneur is that start with a final goal and have your startup acquire by a larger company. In my view, this means that you start your business by having an end goal in your direction, and when your company is growing, the larger corporation will target you and buy your startup. Therefore, you can make your first mount of money. Furthermore, you don’t have to create a new product for yourself; you just have to find a problem in any industry and solve it. As an entrepreneur in the first place, time is also valuable to you. Finding a problem and solve it is a way faster than creating a product. That’s the huge difference with the old rules. To make your startup attractive a to a large corporation, you have to hold your goal in your mind all the time. Even more, you need to know which types of company will acquire your startup; it’s more likely to be in the similar field. Designing your business as an acquisition target not only will increasing your chance of success but also give yourself a clearer destination. We are living in a reality world, and it is hard to become a field leader suddenly, it has to be step by step. And when your company is growing stronger, you can acquire another startup too. There is some reasons corporation making acquisitions. The first reason is that it can expand the product line and marketing. The second one is which the startup has the technology they want. The third one is that big firm wish to eliminate a competitor by buying their business.Read more ›
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Format: Hardcover
These are my favorite quotes from this book:
1.“Of course, just because something is improbable doesn’t mean you shouldn’t strive for that kind of success.”
2. “If you are looking for a way to express your creativity and play the game of business on a large scale while making a difference in the world, then being an entrepreneur may be for you.”

I like this book. Without doubt, it is a must read for a new entrepreneur. It talks about the real life of an entrepreneur which gives me the concept of the basics of entrepreneurism. It compares the old rules of entrepreneurs and the new rules of entrepreneurs. It explains how to design a company strategically for success. It encourages the readers to find the right business idea and to search for the not-so holy grail. It helps me to better understand how to collaborate with the customers and it also provides some of the case studies of failures to give the readers some insights about entrepreneurship.

I really like the part that talks about collaborate with strategic customers. It is extremely important to know what’s in it for your customers when you are doing business because as an entrepreneur, you need to communicate with your partners and to get to know your customers in order to be successful. There are many specific examples in the book regards to entrepreneurism. The fundamentals can be applied to any industries and some of the strategies about finding a problem, creating solutions and strategically design, plan, and run a new company not only can be used in business, but also can be applied in some aspects of our everyday life. In conclusion, this book is the words of wisdom in terms of entrepreneurism.
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Format: Hardcover
Fisher is able to synthesize years of wisdom and experience into a pragmatic and eloquent blueprint for founders. Simply put, it's an incredible resource for anybody getting started.

His bold and spirited take on the logic of exits and his unrelenting honesty of the motivations of founding a company are enormously refreshing assets in a literature that's always a bit out of touch. Jon Fisher simply gets it, and whether or not you're going to execute on his suggestions, you will always be able to consult with your mental image of this successful entrepreneur. Read and share widely.
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