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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths Hardcover – September 15, 2008


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Product Details

  • Hardcover: 152 pages
  • Publisher: SelectBooks; 1 edition (September 15, 2008)
  • Language: English
  • ISBN-10: 1590791894
  • ISBN-13: 978-1590791899
  • Product Dimensions: 9 x 6 x 0.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #1,171,738 in Books (See Top 100 in Books)

Editorial Reviews

Review

Today's need for capital efficiency makes Jon's book essential reading for all professional angel investors. -John Huston, Chairman Angel Capital Association
--Angel Capital Association/Techcolumbus

Fisher offers much sound advice, making "Strategic Entrepreneurism" a must for business people just starting up. --Entrepreneur Magazine

"Jon is a gifted entrepreneur." -Ray Lane
--Former President, Oracle Corporation

"Jon Fisher's book maps entrepreneurism like a wilderness expedition. A good read for start-up teams out of their comfort zone and in need of a compass."   
John C. Read -President & CEO - Outward Bound

From the Author

The most acquisitive companies in the world must use formulaic processes to buy and integrate so frequently.  An entrepreneur's understanding of these processes increases the chance of a successful exit.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

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Customer Reviews

4.6 out of 5 stars
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See all 32 customer reviews
I will have to say anyone starting the new business or idea of having business must read this book.
Hemantkumar M. Desai
This book provides some very simple yet essential instruction on what you need to remember as you begin to build your business for an eventual takeover.
Larry Slater
And the way to do so, is to develop the 'not-so Holy Grail' with a Strategic Customer (read the book to find out what this means).
V. Harrell

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Simon M on October 20, 2009
Format: Hardcover
I read this book over the last week as I'm about to embark on starting my company. My intent is to start an internet-based business, so this book was definitely seemed n interesting read.

The good:
- Quick, easy read
- Simple and good concepts (ie you *don't* need to be first mover!)

The bad:
- This guy started his own enterprise software company and he wants you to as well. He talks incessantly about the value of an enterprise customer over selling to the consumer space. Yet he doesn't touch on the downside: if you get that one company and they walk you are screwed!

- His examples are not correct a good chunk of the time. For example: he uses Apple as a success model for differentiating from Microsoft by building their own machines, conveniently omitting the fact Apple may have made a HUGE mistake by not licensing their OS to compete with windows from day 1.

- His laser-like focus on acquisition misses another path: grow your successful business and keep running it, or IPO and exit yourself. He highlights the sale exit but cleverly dismisses the others.

- He makes high-level blanket assertions like "build your product with your customer". Okay, great idea. How do I do that? Who do I call? He doesn't touch on the nuts and bolts at all.

I found this book to be useful about 40% of the time, and filled with platitudes the rest. I'm glad I read it at the library.
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1 of 1 people found the following review helpful By Shana Schneider on September 24, 2008
Format: Hardcover
A quick, easy read for the consummate entrepreneur or someone just thinking about starting a company. Shines a light on key questions and steps to help lead a venture to success from the very beginning.
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1 of 1 people found the following review helpful By Philip E. Yerkes on September 23, 2008
Format: Hardcover Verified Purchase
Got this book last week and have spent the last few nights reading it. I am a first time entrepreneur running my start-up for the last two years. I wish I had this book before I started - Fisher understands the start-up landscape and the realities of future exits.

I have read hundreds of business books over my career and this is one of my favorites - great analysis and advice.

If you're an entrepreneur or considering becoming one, buy this book and pay attention while you read it - it is a valuable tool.
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Format: Hardcover
There's a lot of advice out there, but which is the right kind to heed? "Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths" seeks to dispel the myths that society has laid out for the aspiring businessman who's just getting started in the game. Laying out strategies for business men trying to cut through the jungle and climb the mountain that is start up, Fisher offers much sound advice, making "Strategic Entrepreneurism" a must for business people just starting up.
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2 of 3 people found the following review helpful By Mark Travis on March 20, 2009
Format: Hardcover Verified Purchase
This is an awesome book, and I wish I had read it long ago before I co-founded a couple of technology companies. This book is equally valuable to product marketing managers and marketing managers as they assess their markets, and seek to fill the gaps in their offerings.

The biggest premise, and perhaps the best advice is to flip the notion that you need to invent a product or a service FIRST before you find a market. Instead, identify "Holy Grail" types of problems to solve, then find a strategic customer and help them solve that problem. They will help you get the product right with a minimal amount of rework. This premise is pretty much worth the price of the book and the rest of Jon's advice is gravy.
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Format: Hardcover Verified Purchase
Anyone can launch a company, but few know how to land one. Jon does a great job of explaining the harsh reality of creating a profitable exit for your company.
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By Nicholas Assef on September 27, 2010
Format: Hardcover Verified Purchase
This is a good starting book to get a budding entrepreneur into the groove of thinking about the various facets of a business model that need attention to get that germ of an idea developing.

Lots of different books on the subject / in the area. This is as good a starting place as any !
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Format: Hardcover Verified Purchase
I wish I'd found this book 3 years ago, I've been using it like a textbook with my business partner (we make mobile messaging software) for the past 6 months. Jon does a great job of setting the stage for what the IPO market is (or isn't) and gives a step by step plan on how to conceive an idea that has a higher probability of being bought by a larger company.

Even if you're only interested in creating a lifestyle business, his book takes you through the best ways to get started by finding a problem, creating solutions that customers want, collaborating with strategic customers who give your company/product credibility, building the product and then selling it. I've recommended this book to dozens of tech start up founders as well as my business partners at a marketing agency. The book gives specific examples in tech, but the fundamentals can be applied to every industry.
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