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Strategic Foresight: The Power of Standing in the Future
 
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Strategic Foresight: The Power of Standing in the Future [Hardcover]

Nick Marsh (Author), Mike MCallum (Author), Dominique Purcell (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

July 2002
Strategic Foresight is being applied with great success in innovative companies such as Nokia, Shell and Ericsson.

This book shows you how to stand in the future of your sector, and thus see what needs to be changed today in your business. A step by step framework is illustrated by case studies in both business corporations and governmental organisations, which are simple and practical.


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Editorial Reviews

About the Author

Nick Marsh.
Nick Marsh is Global Network Director of Next Corporation with locations in Australia, North America and Europe.

Next's focus is on consulting, research, and training services which inspire and guide the foresight process.

Mike McAllum.
Mike is Managing Director of Global Foresight Network based in Brisbane, Australia.

Dominique Purcell.
Dominique is Director of Visioware; Visioware facilitates strategic foresight - business, technology and consumer foresight - to business outcomes, company wide transformation and action.


Product Details

  • Hardcover: 297 pages
  • Publisher: Crown Content (July 2002)
  • ISBN-10: 1740950046
  • ISBN-13: 978-1740950046
  • Product Dimensions: 9.2 x 6.2 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,931,728 in Books (See Top 100 in Books)

 

Customer Reviews

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4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Compels us to pay attention to embryonic signs in our environment, September 15, 2005
By 
Ronald Ramkissoon (Trinidad and Tobago) - See all my reviews
(REAL NAME)   
This review is from: Strategic Foresight: The Power of Standing in the Future (Hardcover)
Strategic Foresight is easy to read. The authors explain how to (i) stand at a chosen point in the future (ii) look back to the present and (iii) develop a rolling plan to take oneself, one's company, city or country into the future. For the extremely busy reader, the first three chapters give you a good picture of the technique of foresighting and how it might be applied. The book helps to explain several emerging trends, even trends in the behaviours of our children but which, up to now, we have had some difficulty in interpreting. The book compels us to pay attention to embryonic signs in our environment and challenges us to come to terms with what they might portend. Required reading for all those who are interested in deriving competitive insights for success.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars It is very exciting stuff.., January 19, 2004
By 
"kukkanen" (Sydney, Australia) - See all my reviews
This review is from: Strategic Foresight: The Power of Standing in the Future (Hardcover)
To create the world where your business will be in 2, 5 -10 years time and draw your company in that environment is very scary thing. But makes a lot of since. It means a lot of reserch and planning but is extremely exciting. You will discover amazing stuff if you take this onboard. Easy to read and common sence.Very much recommended to today's business owners who want to be in business in 10, 20, 30... years time.
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