Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization (Jossey-Bass Business & Management) [Paperback]

Nancy Tennant Snyder (Author), Deborah L. Duarte (Author)

Book Description

ISBN-10: 0787964050 | ISBN-13: 978-0787964054 | Publication Date: June 30, 2003 | Edition: 1

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

Editorial Reviews

Review

"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003)

From the Back Cover

"If you want to stoke the fires of innovation in your organization, you'll find this book to be an invaluable source of inspiration and practical advice."
—Professor Gary Hamel, director, Woodside Institute, chairman, Strategos

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool— a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets.

Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

See all Editorial Reviews

Product Details

• Paperback: 216 pages
• Publisher: Jossey-Bass; 1 edition (June 30, 2003)
• Language: English
• ISBN-10: 0787964050
• ISBN-13: 978-0787964054
• Product Dimensions: 9.2 x 7.5 x 0.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #809,740 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Embedding Innovation: The Way It Ought to Be Done!, August 11, 2003

By 

Dr. Don Van Eynde (San Antonio, Texas) - See all my reviews

This review is from: Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization (Jossey-Bass Business & Management) (Paperback)

INNOVATION: An oft-used word...a fascinating concept...desirable to embed in any organization...and rarely accomplished over an extended period!

Snyder and Duarte treat us to a tale about an exception...The Whirlpool Corporation, a company that was able to embed innovation as a core competency and make it a part of the organization's culture.

Too often innovation is attempted with template technology, a "one-size-fits-all" approach. This is a story of how Whirlpool recognized that a customized approach was needed in order that innovation become part of the everyday life of the organization. The authors eloquently explain the challenges they faced, the setbacks that occurred, the change process they used, and the successes they achieved.

Strategic Innovation is a "must-read" book for managers and other change agents.