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Strategic Internet Marketing [Paperback]

Tom Vassos (Author)

4.4 out of 5 stars See all reviews (23 customer reviews) |

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Book Description

Series: Business Computer Library | Publication Date: January 15, 1996

With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice on how to plan and implement an Internet marketing strategy. It covers business uses in both North America and internationally, focusing on specific techniques for communications, customer support, marketing, market research, and competitive advantage. This book features a world-renown expert who shares the secrets behind the most successful Internet sites. It provides case studies and specific advice for making marketing decisions and implementing a marketing plan. And it offers strategies for advanced and interactive Web site design and implementation issues.

Features a world-renown expert who shares the secrets behind the most successful Internet sites
Provides case studies and specific advice for making marketing decisions and implementing a marketing plan
Offers strategies for advanced and interactive Web site design and implementation issues

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } With the increasing number of companies doing business on the Internet, marketing professionals are looking for cutting-edge Internet marketing strategies. This complete guide provides expert advice on how to plan and implement an Internet marketing strategy. It covers business uses in both North America and internationally, focusing on specific techniques for communications, customer support, marketing, market research, and competitive advantage. This book features a world-renown expert who shares the secrets behind the most successful Internet sites. It provides case studies and specific advice for making marketing decisions and implementing a marketing plan. And it offers strategies for advanced and interactive Web site design and implementation issues.

Features a world-renown expert who shares the secrets behind the most successful Internet sites
Provides case studies and specific advice for making marketing decisions and implementing a marketing plan
Offers strategies for advanced and interactive Web site design and implementation issues

Product Details

Paperback: 326 pages
Publisher: Que; 1st edition (January 15, 1996)
Language: English
ISBN-10: 0789708272
ISBN-13: 978-0789708274
Product Dimensions: 8.9 x 7 x 0.8 inches
Shipping Weight: 1.3 pounds

Average Customer Review: 4.4 out of 5 stars See all reviews (23 customer reviews)

Amazon Best Sellers Rank: #6,092,385 in Books (See Top 100 in Books)

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Customer Reviews

23 Reviews

5 star:		(12)
4 star:		(8)
3 star:		(3)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.4 out of 5 stars (23 customer reviews)

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Most Helpful Customer Reviews

4.0 out of 5 stars Great for MBA Students, July 24, 2001

By A Customer

This review is from: Strategic Internet Marketing (Paperback)

Tom, the author, uses this book, originally published in 1996, as the foundation for the classes he teaches at the University of Toronto and McMaster University in Canada.

The book is very well written and follows a very logical progression.

However, being published in 1996, several of the examples are dated or simply do not exist anymore.

I would recommend this book for the novice beginning to learn about the online space. Advanced students might find that the content needs a 'refresh'.

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4.0 out of 5 stars Good example of combining traditional marketing objectives., October 20, 1998

By A Customer

This review is from: Strategic Internet Marketing (Paperback)

Good combination of tradtional marketing techniques and Internet marketing objectives.

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4.0 out of 5 stars Want a starting point? This is it., October 20, 1998

By A Customer

This review is from: Strategic Internet Marketing (Paperback)

Research of the new marketing medium requires sound beginning references. Vassos provides a foundation to work from. For those who are not Web masters, 'STI' gives an introduction to e-commerce.

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Most Recent Customer Reviews

5.0 out of 5 stars Excellent !!!
I have done some research in this field and have found this book to be an invaluable resource in my studies. Read more

Published on October 20, 1998

5.0 out of 5 stars A helpful, easy to read book on Internet Marketing
This was a very helpful book on using the Internet as a Marketing tool. The author has written this book in a way that will help computer users of all skill levels easily... Read more

Published on October 20, 1998

4.0 out of 5 stars This book opened my eyes to E-Commerce marketing.
I thouroughly enjoyed this text. I have learned a great deal from the Vassos text. It has opened my eyes to a whole new world of Internet Marketing.

Published on October 19, 1998

3.0 out of 5 stars Useful but confusing at times
I purchased this book for an Internet Marketing class at the University of Texas at Arlington. The first eight chapters of the book was interesting but after that it tended to... Read more

Published on October 19, 1998

5.0 out of 5 stars A valuable tool for professionals and those aspiring to be!
Not only was this book an exceptional tool for the classroom, it had a practical and relevant usability to virturaly any and all aspects of business marketing as well. Read more

Published on October 19, 1998

4.0 out of 5 stars Good guide for going into e-commerce
I read this book as a class material. Myself being not an expert about Internet, this book helped me a lot to understand how things work over the Internet that is normally done... Read more

Published on October 19, 1998

3.0 out of 5 stars Vassos's book is inoformative,but written for Internet users
I think that the book was written well and used great examples except for the fact that some Web sites were not still on the Internet. Read more

Published on October 19, 1998

4.0 out of 5 stars This book is great, read it!!
I found this book to be very useful. I have not had that much Internet experience and fully appreciated the enormous amount of information that I gathered. Read more

Published on October 19, 1998

5.0 out of 5 stars Overall it was an informative and interesting book.
I am currently taking an Internet class where my professor has chosen this particular book. After going through all 15 Chapters I feel that this particular book is not only... Read more

Published on October 19, 1998

5.0 out of 5 stars It was easy to understand and offered valuable information.
This book would be a good starting place for anyone who is interested in marketing on the Internet. Read more

Published on October 18, 1998

› See all 23 customer reviews...

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