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In today’s dynamic marketplace, traditional strategic planning methods no longer work. The key challenge facing managers is to build adaptive organizations able to assess the shifting environment and rapidly translate insights into winning strategies over and over again. “Strategy as a planning exercise” must become “strategy as a learning exercise.” Excelling at this capability is an organization’s only sustainable competitive advantage.
Willie Pietersen’s Strategic Learning process gives you a practical and proven method for turning key insights about your market, customers, and competitors into action. Since Pietersen first defined them in Reinventing Strategy, the concepts and tools of Strategic Learning have been battle-tested in the harshest economy in a generation, helping to reinvigorate a wide range of corporations and not-for-profit organizations. The strategic learning process also forms the basis for how strategy is taught in Columbia Business School’s Executive Education programs.
Strategic Learning presents Pietersen’s unique “insight to action” model. Using this cycle of four linked steps—Learn, Focus, Align, and Execute—your organization will continuously learn from its environment and its own actions, adjust its strategies to fit the competitive landscape, and consistently outthink and outperform your competition. You’ll navigate through crises while building the organizational readiness to identify the next challenge, the resilience to withstand it, and the ability to profit from it.
Filled with examples showing real-world applications of its principles, Strategic Learning will redefine how you approach strategy. Coming from one of the best minds in business, this far-reaching set of ideas equips managers at all levels to lead the way to lasting competitive advantage.
"Strategic Learning has become a vital element of how we think about the future in Ericsson. The wisdom of Willie Pietersen's approach to strategy has helped us move from planning rituals to strategy as learning, and has made a big difference to the way we work."
—Hans Vestberg, President and CEO, Ericsson
"Strategic Learning is the best method I've ever found for creating winning strategies."
—Michael Mahoney, Company Group Chairman, Johnson & Johnson
"Pietersen's focus on creating highly adaptive and dynamic strategy is essential for our turbulent times. His Strategic Learning process forces companies to confront difficult truths presented by the marketplace and helps them thrive amid uncertainty."
—Jill Spencer, Executive Vice President, Federal Home Loan Bank of Atlanta
"Strategic Learning and Willie Pietersen have had an amazing impact on the Girl Scouts, helping us create a transformational strategy to bring relevance to a ninety-seven-year-old organization. We are confident that we are now focusing on the few things that are making the biggest difference."
—Kathy Cloninger, Chief Executive Officer, Girl Scouts of the USA
"Willie Pietersen's deep insights about strategy and leadership have helped our commercial and medical leaders understand how we can move from merely doing strategy to excelling at it."
—David Epstein, President and CEO, Novartis Oncology, Novartis Molecular Diagnostics
This book is one of the best business books I've read in the past 5 years.
STRATEGIC LEARNING One of the great things about the book Strategic Learning is that it is filled with examples showing real-world applications of its principles.
As you define your organization's strategy through your winning proposition, this book will guide you through the process by asking the pertinent questions.
Many business books are written by consultants with some interesting theories or insights based on data but Willie has both the experiences and the insights that make this book a... Read morePublished 4 months ago by J. Aceti
I had the privilege to attend learning sessions held by Willie on the subject Strategic Learning and
at the time I could not find time to read his previous book. Read more
As you define your organization's strategy through your winning proposition, this book will guide you through the process by asking the pertinent questions. Read morePublished 19 months ago by Soma Chakrabarti
Never sit still! Wonderful road map (learn, focus, align, execute) for establishing a dynamic organization willing to adapt and change to the environment, customer needs, and... Read morePublished on January 31, 2012 by A. Mikulsky
Wow, this is a fantastic book! Even though I had read the book before, as I sat down to write this review I could not stop reading it again. Read morePublished on September 12, 2011 by HonestReviewer
I've been looking for a book that combines strategy with action, I'm a small business owner and being able to plan and execute a small marketing campaign that is tailored for my... Read morePublished on September 6, 2011 by Adam
This book is one of the best business books I've read in the past 5 years. Yet I almost passed on it when I saw its title. The title does NOT do it justice. Read morePublished on July 30, 2011 by T. Pryor
Willie Pietersen is the author of the book "Strategic Learning". Raised in South Africa,
Pietersen attended Oxford University, where he received a Rhodes Scholarship,... Read more