Customer Reviews

Strategic Logic

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Excellent short book that helps one focus on what is important. You can only make something cheaper or better; a lesson for every industry. Super useful approach to business.

I really appreciate this book in order that it gives concrete expression to "strategy" in terms of corporate activities instead of explaining long and old boring meanings of this buzzword. I hope that we can see its edition soon in Turkish.
Worth to read it.

What I especially liked, was the easy way this book addresses key questions every organisation faces, and often choses the wrong answers to.
Often used buzzwords like "growth", "internationalisation" or "focusing on the core" are demystified and a sound logic behind such decisions is presented in a convincing way.
Simple criteria help avoid decision-taking against the "strategic logic" and thus destroying value. The book also reveals the most common mistakes and illustrates them with up to date examples.