Strategic Management of e-Business [Paperback]

Stephen Chen (Author)

Book Description

ISBN-10: 0470870737 | ISBN-13: 978-0470870730 | Publication Date: November 29, 2004 | Edition: 2

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Editorial Reviews

Review

"valuable resource" (Supply Management, 18 October 2001) --This text refers to an out of print or unavailable edition of this title.

Review

"Stephen Chen's book provides great in depth and up-to-date analysis of the strategic management issues that face business organisations as they embrace the Internet revolution. Succinctly describing the main shifts in business economics and the opportunities and threats the digital world presents, 'Strategic Management of e-Business' is the most comprehensive strategic guide to success in the online world this side of the Millennium. Business Leaders, Economists, MBA students and E-Commerce Consultants alike should all read this book." —Peter Spark, CEO, Ecsponent

"As an e-business strategist in an interactive consultancy I am very aware that most books on the subject of e-business either make the error of being too simplistic or get buried in a narrow topic or specific technology. Steve Chen's book is the first I've seen that succeeds in providing a comprehensive coverage of the whole field whilst introducing enough of the technologies and challenges so that readers who get involved in e-business initiatives appreciate what is really involved. Additionally, Dr Chen has selected for us the most insightful pieces of current research and theory to achieve a balance of the pragmatic and the intellectually rigorous, making this a unique asset in understanding this fast changing and critically important field of contemporary business" —Alan Warr, e-Business Strategy Consultant, Rubus

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today." —Chong Ju Choi, Cambridge University --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 384 pages
• Publisher: Wiley; 2 edition (November 29, 2004)
• Language: English
• ISBN-10: 0470870737
• ISBN-13: 978-0470870730
• Product Dimensions: 7.6 x 1 x 9.3 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,165,414 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars Great book to understand e-business strategy, July 10, 2003

By 

Carlos Mondragon A. (Morelia, Michoacan Mexico) - See all my reviews

This review is from: Strategic Management of e-Business (Paperback)

This book is an excellent source to understand the e-business context and how strategy is fundamental to its success. For me this book has been very useful as an e-business consultant.
Unfortunately it covers british examples only. It would be very helpful if it has an international edition.