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12 of 13 people found the following review helpful:
4.0 out of 5 stars
A good book, but not spectacular,
By Dulcianna D. Nelson (Hibbing, Minnesota USA) - See all my reviews
This review is from: Strategic Management: Concepts and Cases, Ninth Edition (Hardcover)
This is a good, step-by-step book for strategic management.It lays out the steps very well, but it could use a bit more information. The financial ratios section could use more information, and the case studies are often unequal in the types of information that they carry. This makes it difficult to do competitor comparisons. How do you rank a company's workers policy when only one case has information on it and the other does not? You cannot simply discount such information when it could be an important competitve factor. Essentially, this is a good book for teaching you a process, but it could use some work on giving you more details. |
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Strategic Management: Concepts and Cases, Ninth Edition by Fred R. David (Hardcover - October 30, 2002)
Used & New from: $0.01
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