Customer Reviews

Strategic Management: Concepts (11th Edition)

5 star:		(4)
4 star:		(4)
3 star:		(2)
2 star:		(0)
1 star:		(0)

 

 

Fred David has written an excellent and concise book on startegic management. His methods of including easy to understand and use matrices is a godsend to most students at under graduate level. The TOWS matrice developed by Fred David is one of the best tools available in strategic management, it is so simple, yet on one page you can view a company's strengths, weaknesses, opportunities and threats and devise alternative strategies to make the best use of your SWOT analysis. The cases in the book are short and to the point and the low price should ensure it is used throughout the world by management students. John McElvaney. Management Lecturer. Melbourne Australia.

Be sure to check if the book you need is the one with cases in the back or you will end up spending considerably more

I cannot say enough about this book. It clearly walks anyone in moderately familiar with management and the corporate world through the purpose and methods of strategic planning. I have used it over and over again in helping clients develop a strategic plan. Furthermore, it clearly outlines the need to properly report on one's progress in the executing the strategic plan. It really connects the dots.

The concept version of this book is a lot better than the combinatio concept and case studies. It is an easyier and faster read and is plenty of space on the sides of the book for notes for clearer understanding. Also the paper back book is a lot cheaper than the hard cover copy.

Easy read, and really breaks down strategies of management, as an abridged version. Will be an excellent reference throughout my future career.

Excellent step by step of identifying SWOT, and using matrix to implement the strategies.

Excellent service and product. Book was in excellent condition and I received it very quickly. I would definitely buy from Loco Books again. Thank you!

This book is great, it's easy to understand. Anyone can grasp the material quickly, since it's written in everyday language. Helpful links are posted on the border of the page with additional sources to the information written. I'm a biotechnology student and this definitely made me understand Business a lot better!

There were unpleasant things written by the previous owner in the book on quite a few pages.

The usual textbook treatment of the subject -- ecstatic gibberings over the virtues of casino owners and other such riff-raff (!) seem a bit out of place, since I can't see casinos as a morally uplifting business like the book devotes considerable pages to 'proving' -- but all in all, a solid effort for anyone looking to get good marks on a paper at college, with lots of company info and a good overview of concepts and terminology.