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Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry
 
 
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Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry [Hardcover]

Raymond M. Jones (Author)

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Book Description

October 30, 1997 156720158X 978-1567201581
This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.

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Review

“More than a well documented, balanced exposition of the tobacco industry's response to crisis, Strategic Management in a Hostile Environment holds some lessons that might be learned by any enterprise.”–Business Information Alert

About the Author

RAYMOND M. JONES is Assistant Professor of Strategic and Organizational Studies at The Sellinger School of Business, Loyola College.

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Inside This Book (learn more)
First Sentence:
The cigarette industry has undergone three major shifts in its historical environment. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cigarette operations, diversification ratio, top twenty brands, cigarette firms, menthol brands, filter brands, cigarette industry, blend cigarettes, cigarette business, cigarette market, cigarette sales, generic cigarettes, discount brands, billion units, premium segment, smoking population, billion cigarettes, overall market share, market diversification, diversification efforts, filter cigarettes, operating profit margins, niche strategy, cigarette makers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Philip Morris, Business Week, American Tobacco, Philip Moms, Marlboro Friday, American Brands, United Kingdom, United States, Old Gold, Grand Met, Lucky Strike, Tax Burden, Pall Mall, Tobacco Reporter, Virginia Slims, Annual Report, North Carolina, General Foods, Joe Camel, Marlboro Man, Domestic Cigarettes, Reader's Digest, Tobacco Institute, Wall Street, Big Three
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