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Strategic Management of Technological Innovation [Paperback]

4.7 out of 5 stars  See all reviews (15 customer reviews)

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Strategic Management of Technological Innovation Strategic Management of Technological Innovation 4.0 out of 5 stars (4)
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Book Description

November 16, 2009 007338156X 978-0073381565 3
Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

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About the Author

One of CWL HIll's studens at UW

Product Details

  • Paperback: 320 pages
  • Publisher: McGraw-Hill/Irwin; 3 edition (November 16, 2009)
  • Language: English
  • ISBN-10: 007338156X
  • ISBN-13: 978-0073381565
  • Product Dimensions: 9.2 x 7.3 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #334,066 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Schilling has prepared a great book to be be used in any strategic management class. As a student using this book within a strategic management class at Southern Polytechnic State University, I enjoyed the short chapters that were introduced with practical real-word case studies. Her end-of-chapter summaries were also appreciated.

Students at a technical university will enjoy the case studies relating to the PalmOne, Dell, Nokia, etc.

Despite the fact that chapters were short in no way implies that her content was ineffective. On the contrary, her ability to concisely write the content was very much appreciated. No fluff; just the facts.

I believe students will appreciate this approach and enjoy using a book of this nature in any strategic management class.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great, great book. July 14, 2009
Format:Paperback|Verified Purchase
We used this book as a supplement in a Management of Technology class at UPenn and it was a great reading. The examples are diverse and perfect for discussion. Definitely a necessary supplement for any management curriculum.
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3 of 4 people found the following review helpful
5.0 out of 5 stars The most usable book on the subject November 4, 2006
I have studied the subject at postgraduate level and read several books on this topic but this one is the handiest and the one with more usable tools.

I would suggest it to anyone interested in the pratical aspects of technology management.
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5.0 out of 5 stars Great January 11, 2014
Format:Paperback|Verified Purchase
Great product and am completely satisfied. No issues whatsoever. Will recommend to anyone interested in this product. Will do business again with.
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5.0 out of 5 stars Review about the ***EBOOK*** devices for this title. December 14, 2013
Format:Kindle Edition|Verified Purchase
It will be to your advantage to make sure you check the availability on the type of device you are interested in. This E-book is NOT compatible with Amazon Kindle Reading devices with E-ink. It is for IPADS or Kindle FIRE tablets, but will not download to Android devices either.
It is worth to make the effort to read from the PC (or from the paper copy, for that matter), the book is highly rated by scholars in strategy.
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5.0 out of 5 stars Excellent Value December 3, 2013
Format:Paperback|Verified Purchase
The cover was heavily worn, but that was made clear in description. Rest of book in fine shape, price was great, overall it was an excellent value.
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5.0 out of 5 stars Just what I ordered July 20, 2013
Format:Kindle Edition|Verified Purchase
Just what I ordered, and it arrived right on time. Thanks for the quick shipping, and good product listing on Amazon.
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Format:Paperback|Verified Purchase
Step by step explanation is given for you to understand the technological issues. Real life examples are also given.I recommend it to others.
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