Strategic Management of Technology and Innovation [Paperback]

Robert A Burgelman (Author)

Book Description

ISBN-10: 0071232303 | ISBN-13: 978-0071232302 | Publication Date: December 1, 2003 | Edition: 4th Revised

The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide --This text refers to the Hardcover edition.

Product Details

• Paperback: 1008 pages
• Publisher: Mcgraw Hill Higher Education; 4th Revised edition (December 1, 2003)
• Language: English
• ISBN-10: 0071232303
• ISBN-13: 978-0071232302
• Product Dimensions: 9.9 x 8 x 2 inches
• Shipping Weight: 4.6 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,354,202 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

4.0 out of 5 stars Strategic Management of Technology and Innovation, October 23, 2005

By 

Motoki Korenaga (Tokyo JAPAN) - See all my reviews
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This review is from: Strategic Management of Technology and Innovation (Hardcover)

This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Good, August 1, 2007

By 

Christina Conte "PLV Librarian" (Pleasantville, NY United States) - See all my reviews
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This review is from: Strategic Management of Technology and Innovation (Hardcover)

This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.

15 of 20 people found the following review helpful:

4.0 out of 5 stars a useful collection of case studies and key papers, March 16, 2000

By 

Gregor Erbach (Saarbrücken) - See all my reviews
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This review is from: Strategic Management of Technology and Innovation (Textbook Binding)

This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".