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Strategic Management of Technology and Innovation [Hardcover]

by Robert A. Burgelman
4.1 out of 5 stars  See all reviews (16 customer reviews)


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Strategic Management of Technology and Innovation Strategic Management of Technology and Innovation 4.1 out of 5 stars (16)
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Book Description

July 26, 2000 0072312831 978-0072312836 3rd
This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide --This text refers to an alternate Hardcover edition.

Product Details

  • Hardcover: 1008 pages
  • Publisher: Irwin/McGraw-Hill; 3rd edition (July 26, 2000)
  • Language: English
  • ISBN-10: 0072312831
  • ISBN-13: 978-0072312836
  • Product Dimensions: 1.5 x 8.2 x 10.2 inches
  • Shipping Weight: 4.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,918,302 in Books (See Top 100 in Books)

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Customer Reviews

4.1 out of 5 stars
(16)
4.1 out of 5 stars
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Most Helpful Customer Reviews
13 of 14 people found the following review helpful
4.0 out of 5 stars Strategic Management of Technology and Innovation October 23, 2005
Format:Hardcover
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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9 of 10 people found the following review helpful
4.0 out of 5 stars Good August 1, 2007
Format:Hardcover
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
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16 of 21 people found the following review helpful
4.0 out of 5 stars a useful collection of case studies and key papers March 16, 2000
Format:Textbook Binding
This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".
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1 of 1 people found the following review helpful
By JMike
Format:Hardcover|Verified Purchase
This book offers a good insight of concepts and examples through case studies for those studying IT on college or Master Degree.

You will see a good approach of the concepts by clear explanations and then review a case study that will show the uses of those concepts.

It has good cases from Cisco, EA Games and many more.
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5.0 out of 5 stars thanks December 27, 2012
By cfrench
Format:Hardcover|Verified Purchase
This was a great resource for my learning project. I looking forward to review other items on your list in the near future.
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Format:Hardcover
I read this book because of a project that I was working and I had many insights. There is many cases that illustre the theory presented. The reading is heavy because is based in many academic articles but I highly recommend if you want a deeply understand of the technology management world.
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5.0 out of 5 stars Excelent book November 1, 2010
By denise
Format:Hardcover|Verified Purchase
I like the practical cases this book includes, it really helps to understand all the practicalities of strategic management and innovation.
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0 of 1 people found the following review helpful
5.0 out of 5 stars good book December 10, 2013
Format:Hardcover|Verified Purchase
this book offered a wealth of different aspect in management and it was helpful in getting an A in the course...
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