Strategic Management of Technology and Innovation (Hardcover)

by Robert Burgelman (Author), Clayton Christensen (Author), Steven Wheelwright (Author) "A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal..." (more)
Key Phrases: complex strategic integration, architectural technology change, lead use experts, United States, New York, Hood River (more...)

Editorial Reviews

Product Description
The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.

Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Hardcover: 1224 pages
• Publisher: McGraw-Hill/Irwin; 4 edition (October 24, 2003)
• Language: English
• ISBN-10: 0072536950
• ISBN-13: 978-0072536959
• Product Dimensions: 10.2 x 8.3 x 1.7 inches
• Shipping Weight: 5.6 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #403,890 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

4.0 out of 5 stars Strategic Management of Technology and Innovation, October 23, 2005

By	Motoki Korenaga (Tokyo JAPAN) - See all my reviews (REAL NAME)

This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Good, August 1, 2007

By	Christina Conte "PLV Librarian" (Pleasantville, NY United States) - See all my reviews (REAL NAME)

This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.

14 of 19 people found the following review helpful:

4.0 out of 5 stars a useful collection of case studies and key papers, March 16, 2000

By	Gregor Erbach (Saarbrücken) - See all my reviews (REAL NAME)

This review is from: Strategic Management of Technology and Innovation (Textbook Binding)

This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".