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Strategic Management of Technology and Innovation 2nd Edition

4.1 out of 5 stars 17 customer reviews
ISBN-13: 978-0256091281
ISBN-10: 0256091285
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Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide. --This text refers to the Hardcover edition.
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Product Details

  • Textbook Binding: 923 pages
  • Publisher: Richard D Irwin; 2nd edition (April 5, 1995)
  • Language: English
  • ISBN-10: 0256091285
  • ISBN-13: 978-0256091281
  • Product Dimensions: 1.5 x 8.5 x 10.5 inches
  • Shipping Weight: 4.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #535,025 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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Format: Hardcover
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
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Format: Textbook Binding
This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".
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Format: Hardcover Verified Purchase
This book offers a good insight of concepts and examples through case studies for those studying IT on college or Master Degree.

You will see a good approach of the concepts by clear explanations and then review a case study that will show the uses of those concepts.

It has good cases from Cisco, EA Games and many more.
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Format: Hardcover
I read this book because of a project that I was working and I had many insights. There is many cases that illustre the theory presented. The reading is heavy because is based in many academic articles but I highly recommend if you want a deeply understand of the technology management world.
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Format: Hardcover Verified Purchase
I like the practical cases this book includes, it really helps to understand all the practicalities of strategic management and innovation.
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Format: Paperback Verified Purchase
It is an excellent and comprehensive reference for the topic, and could be selected as textbook for graduate studies in the field.
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By cfrench on December 27, 2012
Format: Hardcover Verified Purchase
This was a great resource for my learning project. I looking forward to review other items on your list in the near future.
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