Customer Reviews

Strategic Management of Technology and Innovation

5 star:		(4)
4 star:		(3)
3 star:		(3)
2 star:		(0)
1 star:		(1)

 

 

This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.

This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.

This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".

Hello

I am in a MBA program and this is a very good book.

The cases described in the book motivate you to do a better work in your daily job

Regards.

In my opinion the book is full of examples with technical jargon and it is extremely dry and tiring to read. I think the concepts could be illustrated in a better simplified way. The cases are good, but the reading is too heavy and honestly in my opinion it is boring. I have read books full of great real cases that express the ideas and concepts better in plain english and in a more concise way.

I am sorry to say that I do not recommend this book at all, unless you have hours (days, months) to read it and you have the patience to go over a bunch of technical jargon and irrelevant information on cases that can be simplified considerably to get to the point to support a concept.

Regards

I like the practical cases this book includes, it really helps to understand all the practicalities of strategic management and innovation.

Good book for the subject... contains articles and case studies. Highly recommend if you are into this subject.

The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.

Great thinking, analysis and case studies. Very suitable for people working in medium to large corporations.

The policy that strenthens the focus of leading high technology firms is concentrating R&D on one or two areas. Such startegy enables these business to dominate the research. Their commitment to R&d is both enduring and consistent. It is mainteained through slack periods and recessions because it is believe to be in the best long term interest of the stockholders.