Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Economies of scale,
By Reader "cvrcak1" (Boca Raton, FL) - See all my reviews
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This review is from: Strategic Management in Telecommunications (Artech House Telecommunications Library) (Hardcover)
This is a book one would read in graduate school, not for fun. It is well written book that focuses on the economic impact of changes in telecommunications industry since it's conception until now. Sharp and well written, but it takes some effort to read.
4.0 out of 5 stars
Inciteful, but in no way a page turner.,
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This review is from: Strategic Management in Telecommunications (Artech House Telecommunications Library) (Hardcover)
I've had to read chapters of this book for graduate courses. Like the above reviewer said, this is a book one would read in graduate school, not for fun. Unless you like torturing yourself. The material can be a real bore.
What the book lacks in style, however, it more than makes up for in substance. Very thorough and complete, with understandable (assuming a little bit of knowledge in marketing, economics, regulation, etc.) language, easily deciphered graphs and charts, and excellent reference lists. Probably outdated at this time in light of industry change, it is still a good springboard towards further readings in strategic management in telecommunications. -Graduate student in Telecommunication Systems, Ohio University.
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Inside This Book
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First Sentence:
Strategic management, the procedure by which a firm builds, monitors, and evaluates its future direction, is now characterized as a chaotic practice by many in the telecommunications industry. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, World War, Business Week, Strategic Findings, Upper Saddle River, John Wiley, Corporation Company Summary, The Portable, America On-Line, Dow Jones Industrial Average, New Telecom Quarterly, Baby Boom, Hyperion Press, Prentice-Hall Inc, The Great Boom Ahead, World Trade Organization, Artech House, Bell Atlantic, British Telecommunications, Englewood Cliffs, Free Press, Information Week, Irwin Press, Justice Department New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Strategic management, the procedure by which a firm builds, monitors, and evaluates its future direction, is now characterized as a chaotic practice by many in the telecommunications industry. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, World War, Business Week, Strategic Findings, Upper Saddle River, John Wiley, Corporation Company Summary, The Portable, America On-Line, Dow Jones Industrial Average, New Telecom Quarterly, Baby Boom, Hyperion Press, Prentice-Hall Inc, The Great Boom Ahead, World Trade Organization, Artech House, Bell Atlantic, British Telecommunications, Englewood Cliffs, Free Press, Information Week, Irwin Press, Justice Department New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 59
books:
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43
books
cite this book:
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- Telecommunications Deregulation (Artech House Telecommunications Library) by james Shaw on 4 pages
- The Economy Today, Tenth Edition by Bradley R. Schiller on 4 pages
- Strategic Management Update, Fifth Edition by Charles W. L. Hill on page 23, page 86, and page 102
- Marketing Management (12th Edition) by Philip Kotler on page 85, and page 102
- Business Policy and Strategic Management (Mcgraw Hill Series in Management) by Lawrence R. Jauch on page 23, and page 102
See all 59 books this book cites
- Telecommunications Deregulation and the Information Economy (Artech House Telecommunications Library) by james Shaw in Back Matter (1), and Back Matter (2)
- Engineering Internet QoS by Sanjay Jha in Back Matter
- CENTREX or PBX: The Impact of Internet Protocol by John R. Abrahams in Back Matter
- Chinese Telecommunications Policy (Artech House Telecommunications Library) by Xu Yan in Back Matter
- Next Generation Intelligent Networks (Artech House Telecommunications Library) by Johan Zuidweg in Back Matter
See all 43 books citing this book
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