Rented from Amazon Warehouse Deals
To Rent, select Shipping State from options above
Due Date: Jun 29, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Condition: Used: Good
Comment: Some highlighting, wear to covers and pages. Very fast shipping from Amazon! Prime Shipping eligible and qualifies for FREE standard shipping for orders over $35!! Overnight and 2 day and International shipping are also available! Excellent Customer Service!
Access codes and supplements are not guaranteed with used items.
Qty:1
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Strategic Market Manageme... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $3.34
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Strategic Market Management Paperback – December 30, 2009

ISBN-13: 978-0470317242 ISBN-10: 0470317248 Edition: 9th

Buy New
Price: $117.20
Rent
Price: $18.15
22 New from $49.18 51 Used from $14.65
Amazon Price New from Used from
Paperback
"Please retry"
$117.20
$49.18 $14.65

There is a newer edition of this item:

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Get Up to 80% Back When You Sell Us Your Books
$117.20 FREE Shipping. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Strategic Market Management + Strategic Management: Concepts and Cases
Price for both: $333.75

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 352 pages
  • Publisher: Wiley; 9 edition (December 30, 2009)
  • Language: English
  • ISBN-10: 0470317248
  • ISBN-13: 978-0470317242
  • Product Dimensions: 6.1 x 1.5 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #468,888 in Books (See Top 100 in Books)

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

By Jay Hughes on November 5, 2014
Format: Paperback Verified Purchase
Perfect book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Damon on December 23, 2013
Format: Paperback Verified Purchase
This was my first experience with renting a textbook by mail. It was exactly what I needed at a fraction of the cost. This book was great at explaining the concepts for my class and it came right on time. They sent me the information I needed to return it. It was an enjoyable experience. I highly recommend renting this and other textbooks from amazon.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Johanny on April 10, 2015
Format: Paperback Verified Purchase
Very Good
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By L. Stanford on September 4, 2013
Format: Paperback Verified Purchase
I was glad the professor chose this book, it's chapters were well outlined with good material. The study questions really helped with the tests for the course.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By S. Psihope on April 29, 2013
Format: Paperback Verified Purchase
Book was a little more worn than expecting, a lot of distracting writing. Should have been labeled "average" not good.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Tracy Smith on October 6, 2014
Format: Paperback Verified Purchase
Concise and useful - felt the information was accessible, and will probably hang onto it for future reference.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described the "brand identity" model that many firms use to manage their brands and also introduced the Brand Equity Ten measurement structure. The third, Brand Leadership extended the brand identity model and adding material on brand building programs. The fourth, Brand Portfolio Strategy, introduces models and concepts that allow a firm to sort out the complexities of brand portfolios and the priorities and relationships that define them. The fifth, Spanning Silos presents research showing the problems that product and country silos organizations pose to those who would build brands and create effective marketing and what some firms have done to create cooperation and communication to break down the silo barriers.

My latest book, not counting my autobiography, is Brand Relevance: Making Competitors Irrelevant that shows success in dynamic markets involves creating offerings so innovative that they create new categories or subcategories making competitors irrelevant.

I am a part of Prophet, a global brand and marketing consulting company that is on the forefront of branding issues, professor emeritus of the Haas School at UC Berkeley, and an advisor to Denstu. I also blog on Aaker on Brands (http://www.davidaaker.com). I live in Orinda, California near my three daughters and seven grandchildren and try to do a lot of biking and just enough golfing.


There follows the formal career summary.


David A. Aaker is the Vice-Chairman of Prophet Brand Strategy, Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley and an advisor to Dentsu Inc. The winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award) and the theory and practice of marketing (the Buck Weaver Award), he has published over 100 articles and 14 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos and his latest book, Brand Relevance: Making Competitors Irrelevant. His books have been translated into eighteen languages with sales well over one million. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he has been an active consultant and speaker throughout the world and is on the Board of Directors of the Food Bank of Contra Costa and Solano Counties.


What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Strategic Market Management
This item: Strategic Market Management
Price: $117.20
Ships from and sold by Amazon.com