Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
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Book Description
Editorial Reviews
From the Back Cover
Donaldson & O'Toole address how organisations originate, sustain and develop relationships with customers, suppliers, competitors, and other stakeholders from a strategic perspective. This examination maps business relationship choices from strategy to implementation.
FEATURES
* Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource
* Takes a managerial perspective to the study of relationships, from strategy to implementation
* Presents new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, and electronic relationships
* Each chapter contains two case studies: a commencement case illustration and an end of chapter teaching case
Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate, MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships.
Supplementary materials for lecturers adopting Strategic Market Relationships can be found at the web site.
FEATURES
* Develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource
* Takes a managerial perspective to the study of relationships, from strategy to implementation
* Presents new themes and frameworks in areas such as relationship planning, relationship implementation, customer relationship management, and electronic relationships
* Each chapter contains two case studies: a commencement case illustration and an end of chapter teaching case
Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate, MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships.
Supplementary materials for lecturers adopting Strategic Market Relationships can be found at the web site.
About the Author
BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
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Inside This Book
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First Sentence:
A change is taking place in the world of business and management. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
relationship planning process, different relationship types, relationship implementation, relational performance, focal relationship, interorganisational relationships, classifying relationships, focal firm, business format franchising, relationship portfolios, relationship strategy, relationship approach, key account management, relationship performance, relationship governance, relationship orientation, supplier perspective, relationship marketing, market relationships, relationship atmosphere, strength tool, service profit chain, classification matrix Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Marketing, Metal Forming Ltd, Formula One, New York, Silicon Valley, First Direct, Sloan Management Review, Baltic States, Butterworth Heinemann, Grand Prix, Journal of Business Research, Outsourcing Institute, Super Chef Inc, Academy of Management Review, Eddie Jordan, European Union, San Francisco, British Gas, Eesti Statoil, Financial Times, Industrial Marketing Management, Journal of International Business Studies, Tetra Pak New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
A change is taking place in the world of business and management. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
relationship planning process, different relationship types, relationship implementation, relational performance, focal relationship, interorganisational relationships, classifying relationships, focal firm, business format franchising, relationship portfolios, relationship strategy, relationship approach, key account management, relationship performance, relationship governance, relationship orientation, supplier perspective, relationship marketing, market relationships, relationship atmosphere, strength tool, service profit chain, classification matrix Key Phrases - Capitalized Phrases (CAPs): (learn more)
Journal of Marketing, Metal Forming Ltd, Formula One, New York, Silicon Valley, First Direct, Sloan Management Review, Baltic States, Butterworth Heinemann, Grand Prix, Journal of Business Research, Outsourcing Institute, Super Chef Inc, Academy of Management Review, Eddie Jordan, European Union, San Francisco, British Gas, Eesti Statoil, Financial Times, Industrial Marketing Management, Journal of International Business Studies, Tetra Pak New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 93
books:
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1
book
cites this book:
- Exchange and Power in Social Life by Peter M. Blau on 4 pages
- Industrial Marketing by Richard M. Hill on 4 pages
- Industrial Networks: A New View of Reality by Bjorn Axelsson on 4 pages
- Total Relationship Marketing, Second Edition by Evert Gummesson on 4 pages
- Understanding Business Marketing and Purchasing by David Ford on page 57, Back Matter (1), and Back Matter (2)
See all 93 books this book cites
- Relationship Marketing: Dialogue and Networks in the E-Commerce Era by Richard J. Varey on page 79
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