The author breaks down a complex topic into practical, easy to understand concepts.
This compact and useful guide will serve as a strong primer for those new to marketing research professionally, as well as to business students.
It is a very concise guide to conducting good market research with up to date insight on the latest methods.
Strategic Market Research is a Great Book! It is a very concise guide to conducting good market research with up to date insight on the latest methods. Read morePublished 5 months ago by D. Doolittle
I bought this book based on the description of it offering strategic direction for research and was very disappointed. Read morePublished 20 months ago by Fiona
Anne Beall is a talented and highly experienced marketing researcher who shares her knowledge on how to approach and think about marketing research strategically. Read morePublished on October 22, 2012 by Fiona Ray
This book is pretty much for beginners. It's compact and can provide you some sense of overall market research field. But the cases given are not that clear with details... Read morePublished on September 4, 2012 by cl1950