The author breaks down a complex topic into practical, easy to understand concepts.
This compact and useful guide will serve as a strong primer for those new to marketing research professionally, as well as to business students.
It is a very concise guide to conducting good market research with up to date insight on the latest methods.
I like this report. It gives readers a great start to strategic market research. There are other sources of reports, including websites where you can purchase strategic market... Read morePublished 1 month ago by P. Chapman
Strategic Market Research is a Great Book! It is a very concise guide to conducting good market research with up to date insight on the latest methods. Read morePublished 10 months ago by D. Doolittle
I bought this book based on the description of it offering strategic direction for research and was very disappointed. Read morePublished on March 9, 2013 by Fiona
Anne Beall is a talented and highly experienced marketing researcher who shares her knowledge on how to approach and think about marketing research strategically. Read morePublished on October 22, 2012 by Fiona Ray
This book is pretty much for beginners. It's compact and can provide you some sense of overall market research field. But the cases given are not that clear with details... Read morePublished on September 4, 2012 by cl1950
This book provides a quick, 50K+ foot view of market research.
However, do not interpret 50K as meaning strategic.