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Terrific. Very pragmatic and practical, and helps the researcher produce insights that have real value to the organization, rather than just doing research that is interesting but... Read morePublished 1 month ago by Amazon Customer
It's rare to find a market research text actually written by an active market research practitioner! Read morePublished 1 month ago by Kristin Luck
I like this report. It gives readers a great start to strategic market research. There are other sources of reports, including websites where you can purchase strategic market... Read morePublished 8 months ago by P. Chapman
Strategic Market Research is a Great Book! It is a very concise guide to conducting good market research with up to date insight on the latest methods. Read morePublished 17 months ago by D. Doolittle
I bought this book based on the description of it offering strategic direction for research and was very disappointed. Read morePublished on March 9, 2013 by Fiona
Anne Beall is a talented and highly experienced marketing researcher who shares her knowledge on how to approach and think about marketing research strategically. Read morePublished on October 22, 2012 by Fiona Ray