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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition Paperback – July 14, 2010


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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition + Market Research In a Week: A Teach Yourself Guide (Teach Yourself: Business) + Marketing Research Kit For Dummies
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Product Details

  • Paperback: 122 pages
  • Publisher: iUniverse (July 14, 2010)
  • Language: English
  • ISBN-10: 1936236168
  • ISBN-13: 978-1936236169
  • Product Dimensions: 6 x 9 x 0.2 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #393,744 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Anne E. Beall is president of Beall Research, Inc. and has held positions at the Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She received her MS, M.Phil. and Ph.D. degrees in social psychology from Yale University.

More About the Author

Anne E. Beall has written about gender, nonverbal communication, market research, and most recently about community cats. She has published the following books: The Psychology of Gender, Strategic Market Research, Reading the Hidden Communications around You and Community Cats.

She is president of Beall Research, Inc., which is a strategic market research firm in Chicago.

Beall received her MS, MPhil, and PhD degrees in social psychology from Yale University.

Customer Reviews

4.3 out of 5 stars
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See all 11 customer reviews
The author breaks down a complex topic into practical, easy to understand concepts.
margo borgione
This compact and useful guide will serve as a strong primer for those new to marketing research professionally, as well as to business students.
Fiona Ray
It is a very concise guide to conducting good market research with up to date insight on the latest methods.
D. Doolittle

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Kathlyn Albright Lewis on October 25, 2010
Format: Paperback Verified Purchase
I picked up this book at the recommendation of a professor - it's a great place to start for anyone who thinks they might be interested in market research but doesn't really know what it is. The book is short, clear and stays on topic, covering big ideas in a very digestible way for people who want an initial exposure to the field without being overwhelmed. As a first-time student of market research, I was particularly pleased to find a table in the book that paired different market research tools with different scenarios. This book would probably be too simple for someone with extensive market research experience, but for a beginning student, I think it's ideal. It would also be great for a business owner who is thinking of buying market research for their business but doesn't know how to get started.
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3 of 3 people found the following review helpful By Boaz Mourad on June 21, 2014
Format: Paperback Verified Purchase
One of the best books on Market Research out there. I teach a class on consumer Insights and am primarily a practioner. I was looking for a book that would guide my students on the kind of "thinking" required when doing research and was also a realistic description of how research works in practice.. Most of the other books are big and thick and highly technical. This small book succeeded in both capturing on a high level what doing research and doing it right is all about and at the same time it provides nuance into what to look for given how people actually behave. The book approache research as Story-Telling and explains how to get to the kinds of insights that can fuel actual client strategies. As a social Psychologist market research Practioner Anne Beall is particularly attuned to how to read body language when interviewing, yet that is just one of many things this surprising little book provides to practioners and those studying the field alike.
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3 of 3 people found the following review helpful By Philip A. on August 25, 2014
Format: Paperback
Anne is a talented researcher with an insightful way of explaining the do's and don'ts of successful market research. Breaking the topic down to start with "what question are you trying to answer" (always a good place to start!), Anne offers pragmatic, thoughtful advice to both students and practitioners and those of us using research in our day to day business lives.

Beyond what respondents say, Anne guides how to interpret what they mean by listening and observing how they say what they say, their body language and non-verbal clues.

Her book offers good advice in an easily digestible form. In sum, a really useful read.
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1 of 1 people found the following review helpful By Daniel P. Wallace on July 28, 2014
Format: Paperback
This is the perfect primer for anyone who suspects that their business would be better if they made decisions about products, pricing, communication, etc., based on facts rather than guesswork. What I like most about it is that the author is not interested in flogging some grand theory. She's interested in making sure her readers use market research to get information they can actually use to make better decisions. The context she sets is that there are many ways to know things about your current and potential customers, that the place to start is by figuring out what you really need to know - what decision you're trying to make - and ONLY then decide what research methodologies will get you there. If that's what you want, the book is a little jewel.
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Format: Paperback
Highly recommend for individuals who purchase consumer research services. The author breaks down a complex topic into practical, easy to understand concepts. The references to real business needs and how the application of research techniques can provide key insights to assist in strategic business decisions was very useful. Whether you are new to market research or very experienced, this book serves as a great guide to understand the variety of approaches to consider for your next research project.
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1 of 1 people found the following review helpful By jk3131 on January 4, 2011
Format: Paperback
I love the concise nature of this book. It is not bogged down with research jargon or statistics. It's a very clear and concise overview on how to conduct quality research. It would be helpful for both managers conducting their own in-house research and those who outsource. Well worth the price.
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