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Strategic Market Research: A Guide to Conducting Research that Drives Businesses, Second Edition Paperback – July 14, 2010


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Editorial Reviews

About the Author

Anne E. Beall is president of Beall Research, Inc. and has held positions at the Boston Consulting Group and National Analysts. She specializes in conducting large-scale, complex strategic studies for Fortune 500 companies. She received her MS, M.Phil. and Ph.D. degrees in social psychology from Yale University.
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Product Details

  • Paperback: 122 pages
  • Publisher: iUniverse (July 14, 2010)
  • Language: English
  • ISBN-10: 1936236168
  • ISBN-13: 978-1936236169
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #157,568 in Books (See Top 100 in Books)

More About the Author

Anne E. Beall has written about gender, nonverbal communication, market research, and most recently about community cats. She has published the following books: The Psychology of Gender, Strategic Market Research, Reading the Hidden Communications around You and Community Cats.

She is president of Beall Research, Inc., which is a strategic market research firm in Chicago.

Beall received her MS, MPhil, and PhD degrees in social psychology from Yale University.

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Kathlyn Albright Lewis on October 25, 2010
Format: Paperback Verified Purchase
I picked up this book at the recommendation of a professor - it's a great place to start for anyone who thinks they might be interested in market research but doesn't really know what it is. The book is short, clear and stays on topic, covering big ideas in a very digestible way for people who want an initial exposure to the field without being overwhelmed. As a first-time student of market research, I was particularly pleased to find a table in the book that paired different market research tools with different scenarios. This book would probably be too simple for someone with extensive market research experience, but for a beginning student, I think it's ideal. It would also be great for a business owner who is thinking of buying market research for their business but doesn't know how to get started.
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3 of 3 people found the following review helpful By Aaronbo on June 21, 2014
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One of the best books on Market Research out there. I teach a class on consumer Insights and am primarily a practioner. I was looking for a book that would guide my students on the kind of "thinking" required when doing research and was also a realistic description of how research works in practice.. Most of the other books are big and thick and highly technical. This small book succeeded in both capturing on a high level what doing research and doing it right is all about and at the same time it provides nuance into what to look for given how people actually behave. The book approache research as Story-Telling and explains how to get to the kinds of insights that can fuel actual client strategies. As a social Psychologist market research Practioner Anne Beall is particularly attuned to how to read body language when interviewing, yet that is just one of many things this surprising little book provides to practioners and those studying the field alike.
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3 of 3 people found the following review helpful By Philip A. on August 25, 2014
Format: Paperback
Anne is a talented researcher with an insightful way of explaining the do's and don'ts of successful market research. Breaking the topic down to start with "what question are you trying to answer" (always a good place to start!), Anne offers pragmatic, thoughtful advice to both students and practitioners and those of us using research in our day to day business lives.

Beyond what respondents say, Anne guides how to interpret what they mean by listening and observing how they say what they say, their body language and non-verbal clues.

Her book offers good advice in an easily digestible form. In sum, a really useful read.
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2 of 2 people found the following review helpful By Daniel P. Wallace on July 28, 2014
Format: Paperback
This is the perfect primer for anyone who suspects that their business would be better if they made decisions about products, pricing, communication, etc., based on facts rather than guesswork. What I like most about it is that the author is not interested in flogging some grand theory. She's interested in making sure her readers use market research to get information they can actually use to make better decisions. The context she sets is that there are many ways to know things about your current and potential customers, that the place to start is by figuring out what you really need to know - what decision you're trying to make - and ONLY then decide what research methodologies will get you there. If that's what you want, the book is a little jewel.
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1 of 1 people found the following review helpful By Clarice D. Evans on March 20, 2015
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This is a great little book about market research. I have used some of the information in this book to conduct trainings and in research classes. It provides a concise summary of types of projects (quantitative and qualitative), different data collection strategies and it reflects the real-world challenges and experiences of a seasoned researcher. It is a quick read, so not a comprehensive handbook, but definitely fulfills the title -- it is a guide. I think it is useful for newcomers to the field as well as experienced professionals and definitely recommend it.
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1 of 1 people found the following review helpful By frank amelia on April 9, 2015
Format: Paperback
I picked up this book because I love to get insight from practitioners in my field. Although I am involved in another aspect of market research I find it strengthens my position to know as much about all sides of my field. I found this book to be insightful and extremely well-written. It has helped strengthen my communication skills with my current clients and potential clients when networking and strategizing. I recommend this book to both people entering the market research field as well as seasoned professional.
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Format: Paperback
Highly recommend for individuals who purchase consumer research services. The author breaks down a complex topic into practical, easy to understand concepts. The references to real business needs and how the application of research techniques can provide key insights to assist in strategic business decisions was very useful. Whether you are new to market research or very experienced, this book serves as a great guide to understand the variety of approaches to consider for your next research project.
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