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11 of 12 people found the following review helpful:
4.0 out of 5 stars
A very practical book that takes away the mystery,
By Mark Vincent Insightplus@uq.net.au (Brisbane, Australia) - See all my reviews
This review is from: Strategic Marketing for the Digital Age (Hardcover)
For people who are intrigued by the current trends in marketing, particularly cybermarketing, and need a primer on all facets of digital marketing, this is a book that explains every element in a very readable format. The chapter on terminology and current technology is worth the price of the book alone. Most importantly, the book puts marketing on the internet into a broader context. Many books on marketing claim to take a strategic perspective but the reality is far removed from the claim. This book is strategic in its focus and it is one that I will dip back into frequently. Very much recommended for consultants and Marketing Managers.
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Strategic Marketing for the Digital Age by William Bishop (Hardcover - Oct. 1998)
Used & New from: $0.01
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