4 of 5 people found the following review helpful
on July 7, 2002
This is the definitive manual on marketing schools and colleges. In addition to containing tons of helpful stategies, the most important part of the book is that it articulates what marketing really is. It's not "sales," it's not "promotion," it's a two-way street that forces the institution to be flexible and adapt to the market. If you are charged with marketing an educational institution, you need to read this book. Most importantly, you need to make sure the people who are the obstacles in a successful marketing plan's path (and they exist in every school and college) read it as well. The only bad thing about this book is that it's out of print. If you can find one - BUY IT!!! Better yet, petition the publisher to bring out another edition.
10 of 21 people found the following review helpful
on October 14, 1997
As I'm writting my graduation thesis on marketing for schools, I'm really intertested in any book on this subject. I found in Kotler the one that best fits my research job. If any of you guys know about anything about this subject, I would appreciate if you notified it to me. Thanks!!