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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System 1st Edition

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ISBN-13: 978-0787984960
ISBN-10: 0787984965
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Editorial Reviews

Review

Praise for Strategic Marketing for Health Care Organizations

"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force."
—Regina E. Herzlinger, Nancy R. McPherson Professor of Business Administration, Harvard Business School

"This book is a first-rate introduction to the concepts and tools professional marketers use to develop cutting-edge value propositions for key target audiences in a range of health care arenas. It offers both frameworks for thinking about marketing strategy and insights into a range of tactical alternatives. It is a state-of-the-art volume for those in various health care fields who are eager to be better marketers, students who want to join their ranks, and those who simply are wondering what marketing is all about and how it might help their organizations."
—Alan R. Andreasen, professor of marketing, McDonough School of Business, Georgetown University

"Kotler, Shalowitz, and Stevens, in this important book, Strategic Marketing for Health Care Organizations, make many valuable contributions to our field, especially their discussion of tradeoffs among the three core aims of any health care system: cost, quality, and access. Students and professionals continually face this problem all the time."
—Lawton R. Burns, James Joo-Jin Kim Professor, professor of Health Care Systems and Management, the Wharton School of the University of Pennsylvania and director, Wharton Center for Health Management and Economics

"This work places marketing as a core activity impacting all of health care, from prevention to continuing care. It provides a comprehensive foundation for beginners and a valuable reference for experienced managers on a major and often overlooked aspect of management."
—John R. Griffith, Andrew Pattullo Collegiate Professor, Department of Health Management and Policy and director, Griffith Leadership Center, Department of Health Management and Policy, University of Michigan School of Public Health

From the Back Cover

Praise for Strategic Marketing for Health Care Organizations

"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force."
—Regina E. Herzlinger, Nancy R. McPherson Professor of Business Administration, Harvard Business School

"This book is a first-rate introduction to the concepts and tools professional marketers use to develop cutting-edge value propositions for key target audiences in a range of health care arenas. It offers both frameworks for thinking about marketing strategy and insights into a range of tactical alternatives. It is a state-of-the-art volume for those in various health care fields who are eager to be better marketers, students who want to join their ranks, and those who simply are wondering what marketing is all about and how it might help their organizations."
—Alan R. Andreasen, professor of marketing, McDonough School of Business, Georgetown University

"Kotler, Shalowitz, and Stevens, in this important book, Strategic Marketing for Health Care Organizations, make many valuable contributions to our field, especially their discussion of tradeoffs among the three core aims of any health care system: cost, quality, and access. Students and professionals continually face this problem all the time."
—Lawton R. Burns, James Joo-Jin Kim Professor, professor of Health Care Systems and Management, the Wharton School of the University of Pennsylvania and director, Wharton Center for Health Management and Economics

"This work places marketing as a core activity impacting all of health care, from prevention to continuing care. It provides a comprehensive foundation for beginners and a valuable reference for experienced managers on a major and often overlooked aspect of management."
—John R. Griffith, Andrew Pattullo Collegiate Professor, Department of Health Management and Policy and director, Griffith Leadership Center, Department of Health Management and Policy, University of Michigan School of Public Health

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Product Details

  • Hardcover: 576 pages
  • Publisher: Jossey-Bass; 1 edition (May 9, 2008)
  • Language: English
  • ISBN-10: 0787984965
  • ISBN-13: 978-0787984960
  • Product Dimensions: 7.3 x 1.4 x 9.6 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #148,254 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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Customer Reviews

Most Helpful Customer Reviews

Format: Hardcover Verified Purchase
This book provides much more detail in his slightly more comprehensive than Thomas's book. It is also required book for our GWU coursework. I like its ability to reference various components of healthcare marketing.
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Format: Kindle Edition Verified Purchase
Very comprehensive yet easy to read. Lots of ideas to get yourself started in healthcare management.
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By Megan Tengerstrom on February 1, 2015
Format: Hardcover Verified Purchase
This book was used in a Masters level Marketing class.I thought it was ok.
Megan Tengerstrom
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1 of 2 people found the following review helpful By Lai Ming Yeung on September 9, 2012
Format: Hardcover Verified Purchase
It highlights all the basics for marketing in the health care industry. If you need just one book to do marketing in health care industry, this is the book.
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6 of 10 people found the following review helpful By Beauty on November 23, 2010
Format: Hardcover Verified Purchase
I bought this book as a requirement for my MHA Healthcare Marketing class. It was a good read, more like a guide book with ideas and examples. I kept after the class was completed for future reference.
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Format: Hardcover Verified Purchase
Good condition
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0 of 1 people found the following review helpful By Cristina Petrut on October 17, 2014
Format: Hardcover Verified Purchase
Excede expectation.
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