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3 Reviews
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Average Customer Review
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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Market orientation, target market & strategies
This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Published on February 2, 2006 by Miten
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2 of 6 people found the following review helpful:
2.0 out of 5 stars
Book sent without CD
Never got the CD. Despite an email sent to the seller, never got a response.
Published on July 2, 2005 by Dugblo Yawo
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2 of 3 people found the following review helpful:
4.0 out of 5 stars
Market orientation, target market & strategies,
By Miten (Illinois, USA) - See all my reviews
This review is from: Strategic Marketing Management Cases w/Excel Spreadsheets (Paperback)
This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
AMAZING price, great condition,
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Amazon Verified Purchase(What's this?)
This review is from: Strategic Marketing Management Cases w/Excel Spreadsheets (Paperback)
This book was over $100 cheaper than anywhere else I found it. Great condition, too.
2 of 6 people found the following review helpful:
2.0 out of 5 stars
Book sent without CD,
By
This review is from: Strategic Marketing Management Cases w/Excel Spreadsheets (Paperback)
Never got the CD. Despite an email sent to the seller, never got a response.
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Strategic Marketing Management Cases w/Excel Spreadsheets by Charles W. Lamb (Paperback - September 20, 2001)
Used & New from: $0.02
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