Quantity:

Buy New


	Amazon Prime Free Trial required. Sign up when you check out. Learn More

Buy Used

Used - Good See details

$110.41 & this item ships for FREE with Super Saver Shipping. Details

Fulfilled by Amazon

Sell Back Your Copy

For a $92.92 Gift Card

Learn more

More Buying Choices

Have one to sell? Sell yours here

Strategic Marketing for Non-Profit Organizations (7th Edition)

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Strategic Marketing for Non-Profit Organizations (7th Edition) [Paperback]

Alan R Andreasen (Author), Philip Kotler (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

List Price:	$205.33
Price:	$154.14 & this item ships for FREE with Super Saver Shipping. Details
Deal Price:
You Save:	$51.19 (25%)
	Special Offers Available
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Tuesday, January 31? Choose One-Day Shipping at checkout. Details

FREE Two-Day Shipping for Students. Learn more

Formats	Amazon Price		New from	Used from
Hardcover	--		--	--
Paperback	$154.14		--	--

Sell Back Your Copy for $92.92

Whether you buy it used on Amazon for $99.99 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $92.92.

Used Price$99.99
Trade-in Price$92.92

Price after
Trade-in$7.07

› See more product promotions

Book Description

ISBN-10: 013175372X | ISBN-13: 978-0131753723 | Publication Date: October 20, 2007 | Edition: 7

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Special Offers and Product Promotions

Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)

Frequently Bought Together

Price For All Three: $198.20

Show availability and shipping details

Buy the selected items together

This item: Strategic Marketing for Non-Profit Organizations (7th Edition) by Alan R Andreasen Paperback $154.14

In Stock.
Ships from and sold by Amazon.com.
This item ships for FREE with Super Saver Shipping. Details
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World by Peter C. Brinckerhoff Hardcover $32.74

In Stock.
Ships from and sold by Amazon.com.
This item ships for FREE with Super Saver Shipping. Details
Positioning: The Battle for Your Mind by Al Ries Paperback $11.32

In Stock.
Ships from and sold by Amazon.com.
Eligible for FREE Super Saver Shipping on orders over $25. Details

Customers Who Bought This Item Also Bought

The Dragonfly Effect: Quick, Effective, and Pow... by Jennifer Aaker
4.9 out of 5 stars (30)

$15.44
Mission-Based Marketing: Positioning You... by Peter C. Brinckerhoff
4.1 out of 5 stars (7)

$32.74
Positioning: The Battle for Your Mind by Al Ries
4.3 out of 5 stars (93)

$11.32
The Public Relations Handbook for Nonprofits: A... by Art Feinglass
4.0 out of 5 stars (3)
Fund Raising: Evaluating and Managing the... by James M. Greenfield

$79.52
Looking for Information, Second Edition: A Survey of Re... by CASE D
3.7 out of 5 stars (7)

$75.55

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

Product Details

Paperback: 504 pages
Publisher: Prentice Hall; 7 edition (October 20, 2007)
Language: English
ISBN-10: 013175372X
ISBN-13: 978-0131753723
Product Dimensions: 9.2 x 7.2 x 1 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #113,983 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Alan R. Andreasen Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

1 Review

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

2 of 5 people found the following review helpful:

5.0 out of 5 stars Very comprehensive!, July 5, 2009

Amazon fan (NM United States) - See all my reviews

This review is from: Strategic Marketing for Non-Profit Organizations (7th Edition) (Paperback)

I ordered this book because it was on the recommended reading list for preparation for the CFRE exam. I found the book very interesting but so rich in information that it was a bit difficult to digest. The book is great but I need more time to read this great book!

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See the customer review...

What Other Items Do Customers Buy After Viewing This Item?

Strategic Marketing for Non-Profit Organizations 7th Edition by Alan R Andreasen Mass Market Paperback

Strategic Marketing for NonProfit Organizations (6th Edition) by Alan Andreasen Perfect Paperback
5.0 out of 5 stars (2)

$166.28

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) by Kivi Leroux Miller Paperback
4.8 out of 5 stars (11)

$22.06

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker Hardcover
4.9 out of 5 stars (30)

$15.44

› Explore similar items

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product).

nonprofit(30)

marketing(28)

social marketing(20)

nonprofit organizations(16)

nonprofit marketing(14)

fundraising(16)

nonprofit management(13)

social media(12)

non-profit(11)

branding(9)

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
Textbook Buyback forum Directed here to Textbook Buyback Forum by Amazon	0	6 hours ago
Textbook Buyback forum Name on book	4	7 hours ago
Textbook Buyback forum Returned book in bad condition/Sent as new	4	7 hours ago
Textbook Buyback forum Is it OK if I used it to nudge several people towards Death Valley with it?	2445	16 hours ago
Textbook forum Never Again	28	20 hours ago
Textbook Buyback forum Ebooks	7	1 day ago
Textbook forum I just received a "very good" textbook without its disc - what are your thoughts?	168	2 days ago
Textbook Buyback forum Books containing highlights	7	4 days ago