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2 of 5 people found the following review helpful:
5.0 out of 5 stars Very comprehensive!, July 5, 2009
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This review is from: Strategic Marketing for Non-Profit Organizations (7th Edition) (Paperback)
I ordered this book because it was on the recommended reading list for preparation for the CFRE exam. I found the book very interesting but so rich in information that it was a bit difficult to digest. The book is great but I need more time to read this great book!
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Strategic Marketing for Non-Profit Organizations (7th Edition)
Strategic Marketing for Non-Profit Organizations (7th Edition) by Alan R. Andreasen (Paperback - October 20, 2007)
$205.33 $154.14
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