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Strategic Marketing for NonProfit Organizations (5th Edition)
 
 
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Strategic Marketing for NonProfit Organizations (5th Edition) [Hardcover]

Philip Kotler (Author), Alan Andreasen (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)


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Hardcover --  
Hardcover, November 27, 1995 --  
Perfect Paperback $166.28  
There is a newer edition of this item:
Strategic Marketing for Non-Profit Organizations (7th Edition) Strategic Marketing for Non-Profit Organizations (7th Edition) 5.0 out of 5 stars (1)
$154.14
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Book Description

0132325470 978-0132325479 November 27, 1995 5
Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.


Editorial Reviews

From the Publisher

Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

From the Back Cover

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Product Details

  • Hardcover: 632 pages
  • Publisher: Prentice Hall; 5 edition (November 27, 1995)
  • Language: English
  • ISBN-10: 0132325470
  • ISBN-13: 978-0132325479
  • Product Dimensions: 9.1 x 7.2 x 1.5 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #243,709 in Books (See Top 100 in Books)

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5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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7 of 9 people found the following review helpful:
5.0 out of 5 stars Great Nonprofit Marketing Text!, May 12, 2007
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This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Very good service, April 22, 2010
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The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller.
And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.
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