7 of 9 people found the following review helpful
on May 12, 2007
This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.
on July 9, 2012
I am taking an MLIS Graduate program and took a Library Marketing course that used this book. So far it has been the most valuable class for me, and I learned a great deal, from marketing products and services, to creating marketing plans, to writing grants. All of it was based on this book, and it was simply invaluable. Libraries will need creative funding in the future and this is a great start!
0 of 1 people found the following review helpful
on April 22, 2010
The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller.
And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.