Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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Book Description
--This text refers to the
Perfect Paperback
edition.
Editorial Reviews
From the Publisher
Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
--This text refers to the
Hardcover
edition.
From the Back Cover
FROM THE PREFACE...
This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to position marketing as perhaps the most critical—if not the most critical—discipline needed for nonprofit success. It argues that success ultimately requires the influencing of the behavior in a wide range of key target markets—clients, fenders, polity makers, volunteers, the media as well as the nonprofit's own staff: This is the province of marketing! Marketers are the "behavioral influence business:" The book positions marketing as absolutely central to top management's achievement of the organization's mission. Implicit in this volume is the notion that everyone in nonprofit management—including the CEO—ought to have a thorough grounding in marketing and what it does and can do.
— Alan R. Andreasen and Philip Kotler
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Most Helpful Customer Reviews
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Great Nonprofit Marketing Text!,
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Amazon Verified Purchase(What's this?)
This review is from: Strategic Marketing for NonProfit Organizations (6th Edition) (Perfect Paperback)
This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Very good service,
Amazon Verified Purchase(What's this?)
This review is from: Strategic Marketing for Nonprofit Organizations (Hardcover)
The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller.And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.
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