Customer Reviews

Strategic Marketing in Telecommunications

5 star:		(3)
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2 star:		(2)
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Strategic Marketing in Telecommunications does not live up to the reader's expectations. Maureen Rhemann does not provide enough actionable recommendations about how to market a product mix in the telecommunications industry. The author uses a lot of buzzwords and tired phrases to describe what is going on in the industry. Furthermore, Rhemann needs to pay better attention to the organization of her book. The author regularly repeats herself without adding much value to her message. Finally, Rhemann oversells her Texas-based consulting practice through the book to the annoyance of her readers.

A light-hearted, superficial read for anyone interested in learning the new buzz words and hyperbole of the industry. The book is useful insofar as it sets the tone of the telecoms revolution, however it ultimately avoids analysis. The text is as hurried as the synthesis of ideas is absent. The outlook is curiously Texas-based. The use of strategic marketing in the title is really misleading as the book provides little new insight in this area.

Strategic Marketing In Telecommunications is devoted exclusively to marketing in the telecommunications industry. Telecom professionals needing up-to-the-minute advice on how to tackle the tough marketing challenges facing them in a turbulent, rapidly evolving communications industry will find Strategic Marketing In Telecommunications indispensable, invaluable reading. Maureen Rhemann gives managers and executives answers to their questions and solutions to their problems that they can implement immediately. Strategic Marketing In Telecommunications is "must" reading for telecommunications executives and corporate policy makers charged with prospering their companies in today's highly competitive global marketplace.

I appreciated Ms. Rhemann's perspective. Her analysis is useful, and the book will remain valuable over time. As an executive, the perpective is relevant, but may not be as appreciated by mid to lower-level staff.

I recommend this book to other communication industry executives.

Serious corporate and business school libraries interested in telecommunications titles will find Strategic Marketing in Telecommunications an important key to understanding how the blossoming telecommunications market offers opportunities for all. From changing market forces and new trends to the impact of mergers and new customer demands, Strategic Marketing in Telecommunications provides a marketing survey which also explores industry opportunities for workers.