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Strategic Media Decisions Paperback – January 1, 2008

ISBN-13: 978-1887229333 ISBN-10: 1887229337 Edition: 2nd

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By Brian305 on February 2, 2014
Verified Purchase
I bought this book for a media class in college. the book is useless. It is dated, and the information is so irrelevant to the reality of the media now a days, that makes it useless.
We used it once in class... for a small article.
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By EricaYiu22 on September 23, 2010
Verified Purchase
I use this book as the coursebook of a media program. It is really useful and provides basic insights on strategic media decisions. I also like the case samples at the end of the book which would help working on assignments.
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