This reference book for the Strategic Planning Technology (SPT) system shows people how to anticipate change, fulfill their vision, maximize their potential, focus on real-world solutions, set goals, and develop strategies that work. It covers every aspect of the planning process, including a brief review of 20th century business changes and strategic responses.
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Editorial Reviews
From Library Journal
Bean, a business consultant in "corporate performance optimization," has devised a more effective way to work through the strategic planning process. Here he traces business changes in the 20th century and the strategic planning responses. He then looks toward the future and lays out a process for companies to chart their course to success. Companies must determine their identity and their mission, objectives, strengths and weaknesses, values, long-range vision, internal and external environment, competitors, and financial plans. Several useful charts and forms are included, giving step-by-step guidance. A chapter on Total Quality Management (TQM) by Ellen Comb demonstrates how TQM fits into the strategic picture. Recommended for practitioners.
- Grace Klinefelter, Ft. Lauderdale Coll., Fla.
Copyright 1993 Reed Business Information, Inc.
- Grace Klinefelter, Ft. Lauderdale Coll., Fla.
Copyright 1993 Reed Business Information, Inc.
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