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9 of 9 people found the following review helpful:
4.0 out of 5 stars
One of my favorite campaign textbooks,
By Dr. V (USA) - See all my reviews
This review is from: Strategic Planning for Public Relations (Paperback)
It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of my favorites. I find the sections on strategy and evaluation weak, but the parts on formative research and tactics are really good. I use it for my campaigns class along with "Strategic Public Relations Management" by Weintraub Austin and Pinkleton. I recommend it as an appopriate textbook for an undergraduate PR campaigns class, but I don't think it can stand alone.
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Strategic Planning for Public Relations by Ronald D. Smith (Paperback - Aug. 2004)
Used & New from: $12.50
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