Today's marketing environment is more competitive and volatile than ever. More and more marketing managers are facing disastrous outcomes that are hard to counteract, such as revenue shortfalls, large scale customer desertions, or consistently uninspired responses to the competition. Based on years of meetings, interviews and strategy sessions in both big and small business settings, this hands-on guide addresses, analyzes and helps solve 163 of the very toughest marketing problems -- from handling discontented salespeople to repairing misguided campaigns, from tricky product launches to media meltdown. The solutions in the book will help marketers protect their capital, prevent failure in their campaigns, and produce profits.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Very maticulus approach to planning your business,
By A Customer
This review is from: Strategic Planning for the Small Business: Situations, Weapons, Objectives and Tactics (Paperback)
Mr. Rice gives some very good planning strategies for the small business. It helps a business owner really review and look deeply into the functioning of their business. He helps you organize your facts gathering to really write a well prepared business plan. He helps a person understand all details are important especially in dealing in the business world.
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