"The book is full of compelling examples and practical advice for any company looking to improve its standing with its community and customer base." - The Costco Connection (August 2009) --The Costco Connection
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Had to have this book for a college class. Has some valid points in it and is easy to read.Published 18 months ago by TRACIE HARRELL
A great tactical guide for basic PR principles. The book was especially helpful as a how-to for writing out a communications plan.Published on September 30, 2013 by MFran
i may have simply picked the wrong PR book for me.
i was looking for a PR book that really gave some creative real-world examples of how a company used PR. Read more
MY GRANDAUGHTER LAURA IS GOING TO GRADUATE IN PR. THAT'S WHY I CHOSED THIS BOOK TO GIVE HER AS A XSTMAS GIFT. SHE IS VERY BRIGHT AND SHE ENJOYED VERY MUCH WHEN RECEIVED IT.Published on January 12, 2012 by Francisco P E P De Souza
Good book with very practical advice and strategies. If you are in public relations, this is a good book to help you figure out your plan and strategy before starting.Published on October 20, 2011 by TBirde
This is a fabulous book for those already in the Public Relations business as well as students and others thinking about entering the profession. Read morePublished on February 9, 2011 by Imelda Dulcich
The best thing that I like about Strategic Public Relations is the passion of the authors for their job and this passion comes out in every page of the book: they really know what... Read morePublished on March 2, 2010 by Alistair Toffoli
Moffit and Gehrt provide a solid set of PR principles for any executive or business manager to follow, in any size of business or industry. Read morePublished on January 10, 2010 by B. Hansford