Strategic Role of Product Management [Kindle Edition]

Steve Johnson (Author), Pragmatic Marketing (Editor)

Editorial Reviews

Product Description

Who in your organization is focused on next year and the one after, the next product, the next market?

Product management should play a strategic role in a technology company ensuring products are created not just because they can be, or because someone thinks it is a good idea but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined that people are willing to pay to solve it.

Written by Steve Johnson, product management thought-leader and Instructor at Pragmatic Marketing, this 34-page e-book covers topics such as who needs product management, where does product management belong in a technology company, roles and titles, and product management in an Agile world.

Product Details

• Format: Kindle Edition
• File Size: 393 KB
• Print Length: 31 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Pragmatic Marketing (April 25, 2008)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B001DKOLEM
• Text-to-Speech: Enabled
• Lending: Enabled
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #25,664 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #5 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Industries & Professions > High-Tech
  • #7 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Industries & Professions > MIS
  • #30 in Books > Business & Investing > Industries & Professions > High-Tech

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Essential overview of the role and benefits of effective product management, June 23, 2010

By 

T. Mckittrick (Reston, VA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Strategic Role of Product Management (Kindle Edition)

This book gives everyone in the software business a much needed perspective on the role, placement, and value of product management in defining and managing product strategy and delivery. I did NOT have any problem with the format on my Kindle which I assume has been fixed since the first reviewer's experience.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Simply an awesome book to learn about Marketing and Product Management, July 17, 2011

By 

Bond007 (San Francisco, CA) - See all my reviews

Amazon Verified Purchase

This review is from: Strategic Role of Product Management (Kindle Edition)

The author explains marketing and product management in an amazing way, easily changing your current belief about Marketing and their activities, esp. the ones you think are all that marketing does. Must Read...

Con: Its not a 100 page book you're looking for.
Pro: Gets the jobs done.

4 of 6 people found the following review helpful:

1.0 out of 5 stars Formatting is unreadable -- all of the text is centered., January 28, 2010

By 

lnbel (San Francisco, CA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Strategic Role of Product Management (Kindle Edition)

This was highly recommended, but I have no idea. The kindle edition is totally unreadable; someone committed the Typography 101 error of centering ALL of the text. My eyes hurt trying to read the first two pages. Come on -- fix this problem.