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2 Reviews
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0 of 1 people found the following review helpful:
4.0 out of 5 stars
GOOD INTRODUCTION AND DISCUSSION
IT DISCUSSES THE STRATEGIC SPORT MARKETING IN A VERY GOOD WAY
Published on February 24, 2003 by Mohammad AL Sharo'a
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3.0 out of 5 stars
Non Fiction
Designed to be a textbook, in general, this book gives a comprehensive overview of the problems associated with sports marketing, with particular focus on the Australian market. It discusses the natural life cycle of sports and how it is not realistic for administrators to expect continuing expansion all the time.
Published on September 3, 2007 by Blue Tyson
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3.0 out of 5 stars
Non Fiction,
By Blue Tyson "- Research Finished" (Legion clubhouse) - See all my reviews
This review is from: Strategic Sport Marketing (Paperback)
Designed to be a textbook, in general, this book gives a comprehensive overview of the problems associated with sports marketing, with particular focus on the Australian market.
It discusses the natural life cycle of sports and how it is not realistic for administrators to expect continuing expansion all the time.
0 of 1 people found the following review helpful:
4.0 out of 5 stars
GOOD INTRODUCTION AND DISCUSSION,
By
This review is from: Strategic Sport Marketing (Paperback)
IT DISCUSSES THE STRATEGIC SPORT MARKETING IN A VERY GOOD WAY
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Strategic Sport Marketing by David Shilbury (Paperback - Oct. 1999)
$49.95
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