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5.0 out of 5 stars
Practical Magic,
By Henry Tong (Malaysia) - See all my reviews
This review is from: Strategic Thinking - Strategic Action (2nd Edition) (Textbook Binding)
There are strategy and strategy books but Pearson's book makes strategy comes alive by exploring both theories, concepts and practical applications in real life situations. The case studies cover companies from different regions - for example, a fish and chips shop with its home base in UK but operating in Singapore and such analysis necessarily brings in other aspects of management which have tremendous implications on strategy - that of culture, customs and even religious implications. A great book for rookies and an equally great book for the experienced who want to look at strategy and strategic management from a fresh perspective and to make quick references to actual happenings around the world.
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Strategic Thinking - Strategic Action (2nd Edition) by Gordon J. Pearson (Textbook Binding - July 29, 1999)
Used & New from: $4.95
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