Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) [Spiral-bound]

Charles Marsh (Author), David W. Guth (Author), Bonnie Poovey Short (Author)

Book Description

Publication Date: July 19, 2008 | ISBN-10: 0205591620 | ISBN-13: 978-0205591626 | Edition: 2

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2^nd edition is the ideal writing guide for public relations as well as for other disciplines.

Editorial Reviews

From the Back Cover

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/e

Charles Marsh, University of Kansas

David W. Guth, University of Kansas

Bonnie Poovey Short, Short Solutions

 

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media writing with clear, concise instructions for more than 40 types of documents relating to public relations, advertising, sales, marketing, and business communication.  Rich with numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for teaching you to write successfully and strategically for various fields of business.

 

Features of the New Edition:

• Prepares you for success in multiple writing platforms including print, broadcast, and online/social media.
• Develops your skills and writing proficiency in a variety of strategic disciplines, including public relations, advertising, sales and marketing, and business communication.
• Broadens your understanding of how to use Social Media–including blogs, podcasts, social networks, content communities and wikis–to better prepare you for writing in the contemporary media environment.
• Features Tips for Visual Storytelling, a new section that includes specific strategies for designing and producing compelling visual stories for maximum audience understanding.
• Provides you with concise “recipes,” including examples and templates for each document, helping you write on deadline in or out of the classroom.

 

What reviewers are saying about Strategic Writing:

 

“I believe that it offers students the perfect balance of relevant information and application.”

-          Susan Daria, University of Alabama

 

“The book includes excellent examples of writing styles and techniques. It is well written and easy for students to understand.”

-          Gary Ford, Webster University

Product Details

• Spiral-bound: 272 pages
• Publisher: Allyn & Bacon; 2 edition (July 19, 2008)
• Language: English
• ISBN-10: 0205591620
• ISBN-13: 978-0205591626
• Product Dimensions: 9.1 x 7.8 x 0.6 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #399,106 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent resource for strategic communication, September 29, 2008

By 

Nicholas Jay Benedict - See all my reviews
(REAL NAME)   

This review is from: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) (Spiral-bound)

This book is an excellent compilation of templates and examples of how to write for virutally any form of strategic communication. I am lucky enough to have one of the authors as my lecturer as well. He provides a great supplement to the book, but I plan on keeping this as a reference for the rest of my collegiate career and when I am in the business world as well.

5.0 out of 5 stars Actually Useful, November 29, 2010

By 

Hannah Brooker "Sachie" - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) (Spiral-bound)

This is one of the few textbooks where I would say they weren't spewing air. It's only 241 small pages long. I actually learned about advertising and pr. The book is helpful because it gives visual examples of ad/pr work and explains a little bit about different types of media writing, like media kits, backgrounders, radio scripts, etc.

I unfortunately rented this book instead of buying it and am actually considering re-buying it so i have it as a reference. So, if your teacher requires you to buy this book and you plan on going into pr/ad, i suggest u buy this book instead of rent.

4.0 out of 5 stars Strategic Writing, October 1, 2010

By 

K - See all my reviews

Amazon Verified Purchase

This review is from: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) (Spiral-bound)

I bought this for a class whose book requirement changed suddenly. There's visual examples and written tips for every topic that it covers, from press releases to media kits. It's really handy for quick reference too, and it's easy to read.