Strategies for E-Business Success [Paperback]

Erik Brynjolfsson (Editor), Glen Urban (Editor)

Book Description

Series: The MIT Sloan Management Review Series | Publication Date: November 15, 2001

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.

Editorial Reviews

Review

"...This book is a very useful change management guide for directors of Internet and other IT companies..." (Computer Bulletin, September 2002)

From the Inside Flap

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining-or establishing-competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to
* Build profitability and earn a solid rate of return on investment
* Avoid being seduced by half-truths that can lead to critical strategic errors
* Create a successful Web strategy
* Concentrate on achieving market leadership rather than technology leadership
* Achieve competitive advantage on the Internet
* Build relationships of trust with their customers
* Explore the best practices of companies that really know their customers
* Understand the strategic value of Internet communities
* Implement an evolutionary approach to the development of software solutions
* Examine the organizational implications of an open-source world

See all Editorial Reviews

Product Details

• Paperback: 250 pages
• Publisher: Jossey-Bass; 1st edition (November 15, 2001)
• Language: English
• ISBN-10: 0787958484
• ISBN-13: 978-0787958480
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,720,667 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Real world issues and solutions - excellent book!, June 29, 2002

By 

Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews
(COMMUNITY FORUM 04)    (REAL NAME)   

This review is from: Strategies for E-Business Success (Paperback)

This book contains one of the most forward-thinking collections of papers on e-business strategies that I've found between two covers. The material is based on work from MIT's Sloan School of Management and differs from most material coming from academia by being practical and reflecting what can be accomplished in the real world.

The book is divided into three topic areas: strategy, implementation and technology. The material in each section appears to have been carefully selected to provide the essentials. For example, each of the six papers under Strategy contain a distinct viewpoint of a distinct element of developing and implementing an e-business strategy. My favorite paper in this section is "Finding Sustainable Profitability in Electronic Commerce" by John M. de Figueiredo because it shows not only what needs to be done, but also what will not work. Each of the other sections follow this pattern - the papers are in touch with the harsh realities and challenges faced by businesses, not stuff cooked up in an ivory tower.

Although not stated as an objective by the authors (and editors), this book does a remarkable job of bridging the gap between business and IT. For the business side, the slant towards strategy and marketing in the e-business environment will provide a solid foundation about what it takes to establish an "e" presence, and how to effectively build trust and a brand image, develop customer loyalty and manage online processes. For the IT side this book provides insights about business challenges within the context of strategic and tactical requirements. This is especially useful information for those who are working as business systems analysts. Those IT professionals need to gain more than a cursory understanding of business requirements and translate them into technical solutions. Moreover, for those few IT departments do anticipate business needs, or are integrated into the business strategic planning process this book will provide many ideas about how technology can support business imperatives.

In addition to the excellent material in this book, you'll find a wealth of information on Erik Brynjolfsson's personal web page, which also has links to even more relevant material on pages at MIT Sloan School of Management and MIT's Center for eBusiness.

4 of 4 people found the following review helpful:

5.0 out of 5 stars ...you get some great articles regarding EBusiness, September 3, 2002

By 

Supriyo B. Chatterjee ""SB" Chatterjee" (West Hartford, CT USA) - See all my reviews
(REAL NAME)   

This review is from: Strategies for E-Business Success (Paperback)

This book is a compendium of articles published in the Sloan Management Review. For the money - you can't be wrong. The entire gamut covers almost all the topics you can encounter in EBusiness: CRM, innovation, supply-chain, etc. The articles by Christensen and MacCormack alone pays for the book. It's well focused on EBusiness and has considerably more content than similar books (article collections) from the Harvard Business Review.

4.0 out of 5 stars A good book for both researchers and entrepreneur, August 29, 2004

By 

Vicky "FreelyOnline" (P.R. China) - See all my reviews

This review is from: Strategies for E-Business Success (Paperback)

The twelve articles in this book may give readers an overall perspective on the strategy design and implementations of the e-Business. This book focuses on the rationality of the new generation of eBusiness. The reasearch methods and the cases illustrated in the book are quite persuasive and easy to understand. I think this book is a good one for both researchers and entrepreneurs. Although it might seem a little bit out of date today(the year of 2004 in the U.S.), the ideas in this book is still useful to some not-so-developed places, like China...