Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment [Illustrated] [Hardcover]

Jarunee Wonglimpiyarat (Author)

Book Description

ISBN-10: 1903900549 | ISBN-13: 978-1903900543 | Publication Date: April 2004 | Edition: illustrated edition

This is the first book to describe the history of the innovation of the bank card, from development to commercialisation. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major player in the bank card industry -- Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market. Innovations in bank cards -- ATM/cash cards, credit cards, EFTPOS/debit cards and smart cards -- are analysed; as are the collaborative strategies employed by the banks to realise the benefits of bank card technology. Strategies of Competition has been written for bankers and those who work in the financial service industry, students undertaking courses in technology/strategic management, and MBA students. It provides a detailed and up-to-date analysis of the logic that banks and bankers adopt in setting bank card strategies under a complex socio-economic environment and competitive conditions. This book is essential reading for all who need to understand the strategic integration and management of banking products and innovations as they relate to the bank card business. Specific topics addressed include: the use of technology in providing banking products/services; strategies in securing the benefits of innovations; and banking sector capability in the innovation and launch of smart cards.

Editorial Reviews

Review

"This publication will be welcomed by both practitioners and academics, as it is to my knowledge the first attempt to understand the innovation process with respect to bankcards, and to research the reasons behind some of the success and failures that have occurred in this increasingly important means of payment." Professor Steve Worthington, Monash University "Ms Wonglimpiyarat has written a most useful work bringing together for the first time, in one publication, a comprehensive, high level history of the development of ATM, debit and credit cards. This is a particularly complex field which, rather surprisingly, is not well documented at a high level. This book will be useful at several levels Chr(45) for the student seeking an introduction to a field which is of growing importance in all advanced economies and for the professional working in the field and wishing to know more about the developments." John Hardy, Chief Executive, LINK Interchange Network Ltd. --This text refers to the Paperback edition.

About the Author

Dr. Jarunee Wonglimpiyarat is Certified Public Accountant (CPA) and Science Policy Researcher at the Ministry of Science and Technology, Thailand. Her main research area is financial innovations. Her recent paper on Smart Cards received the Best Competitive Case Award from the International Business and Economy Conference, USA

Product Details

• Hardcover: 124 pages
• Publisher: Sussex Academic Pr; illustrated edition edition (April 2004)
• Language: English
• ISBN-10: 1903900549
• ISBN-13: 978-1903900543
• Product Dimensions: 9.5 x 6.2 x 0.5 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #5,519,975 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

1.0 out of 5 stars Save your money., May 18, 2005

By 

A. D. Soveran "The Soveran Network" (Atlanta, GA) - See all my reviews
(REAL NAME)   

This review is from: Strategies Of Competition In The Bank Card Business: Innovation Management In A Complex Economic Environment (Paperback)

As a banker in the US and EU credit card servces I was *really* just stupified at how *very* bad this book is.

This book having just been published as you will note, I was expecting some very insightful writing/commnetary along with the research (which was all based on mid-to-late 1990's - so nothing new.) I have written White Papers and Blue Papers that had more content and insight.

This book is just rambling garbage - nothing more. Want a copy? I'll send you mine for free and *I* will pay the shipping within the US.