Customer Reviews

Strategies for Electronic Commerce and the Internet

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This is a well-written book that is grounded firmly in some of the most groundbreaking theories in academia (aka the resource-based view). The book proposes a dynamic resource model for e-business. In my reading of this book, that model itself makes this book worth the price. It is one of the most articulate analytical tools. Once you think about all of the dot coms we saw come and go in the past five years through this book's lens, it all comes together. I used this as the basis for one of my business school courses and was pleasantly surprised how well my students could relate to the concepts and ideas discussed here. The author deserves much credit for clean and cohesive writing. The book is short and an easy read. But do not letthe size fool you: there is much substance and timelessness in the book. Chapter 3 was my favorite part. It is not based on the "flavor of the month." Rather it can be compared to Shapiro and Varian's Information Rules in terms of its looooong shelf life and fad-free nature. Although the book has e-commerce in its title, it is more about e-business. After you're done readintg the book, the Dynamic Resource Model is worth photocopying and framing (really!). Highly recommended.

Although, I came across this book in my MBA program, I would recommend it to anyone looking to explore an internet model for a new or establish brick-and-mortar business. Not to be scared. This was a very easy to read book; not too long. Great resource based tools (tables) for exploring your competitive advantage.

The book was published in 2002 by MIT Press. So, you get a perspective of post dot.com bust. What worked and was not just about growth.

As I mentioned, the book is well organized for those looking for a more indepth understanding and framework for analyzing e-business models. Lucas does a great job with terminologies. Clearly goes over the differences between e-business, e-commerce, disintermediation vs. intermediation, sustainable competitive advantage, and capturing new resources.

Highly recommend this book if you are a bus. grad student or strategy consultant. I just posted it as one my top Must Read books on my own blog [...]

Kameran

Without a lot of complicated theory, this book just tells you why and how some dot.com works and some lost. I like it gave us a lot of real life examples to illustrate the Dynamic Resource-bases Model. After reading it, I got more ideas to think about when facing an e-commerce issue.