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Product Details

  • Paperback: 204 pages
  • Publisher: Management Concepts Press (May 22, 2013)
  • Language: English
  • ISBN-10: 1567264069
  • ISBN-13: 978-1567264067
  • Product Dimensions: 9.9 x 6.9 x 0.7 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,626,117 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Vicki James has spent more than a decade in the public sector successfully delivering projects to support governmental operations. She is president of the International Institute of Business Analysis (IIBA) Seattle chapter and contributes to professional project management publications. She holds certifications as both a Project Management Professional (PMP) and a Business Analysis Professional (CBAP). Ron Rosenhead has over 25 years as a trainer and consultant, most recently specializing in helping organizations ensure project success. He has personally trained and coached over 10,000 individuals in project management in both the private and public sectors. He is a professional speaker, a regular blogger, and author of Deliver the Project. Peter Taylor has been involved in project management for more than 27 years, heading a project management office (PMO) for the last eight years. He is now a PMO coach and speaks internationally on project management topics. He is the author of The Lazy Project Manager, The Lazy Winner, The Lazy Project Manager and the Project from Hell, Leading Successful PMOs, and Project Branding

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Customer Reviews

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It provides practical, easy-to-use tools for project managers.
Michael Greer
Project managers and sponsors can increase their percentage for success by utilizing these proven and practical techniques.
Michael Kaplan
After I finished reading, I passed along to another business associate to read and we are comparing notes.
Douglas N Robertson

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Michael Greer on July 7, 2013
Format: Paperback
Strategies for Project Sponsorship is a unique blend of practical, step-by-step tools; hard-won wisdom from the PM trenches; and solid, research-based recommendations. As a PM author reading this book, I found myself in awe of how nimbly the authors weaved together seemingly disparate elements: here citing research findings, there providing war stories or case study examples, and finally pivoting to morph these into powerful, ready-to-use tools. As someone who's both managed projects and trained project managers for more than three decades, I know this for certain: This book should be in every project manager's tool kit and in every project sponsor's briefcase.

Here are six reasons I believe this book will become an instant PM classic:
1. It shares powerful PM wisdom, based on real-world experience, regarding the subtle and nuanced process of sponsoring a project.
2. It provides insights that are typically unavailable to project managers without spending years gaining experience and acquiring scar tissue!
3. It provides practical, easy-to-use tools for project managers.
4. It does what every project manager has always wanted to do: It gently, but firmly, educates project sponsors about their crucial role.
5. It provides practical, easy-to-use tools for project sponsors.
6. It is firmly grounded in research. (Specifically, an extensive original survey: The Strategies for Project Sponsorship Survey and The Standish Group's CHAOS Manifesto 2012: The Year of the Executive Sponsor)

Reading this book, I had two voices in my head repeatedly proclaiming enthusiastically:
* "Yes! That's right! I know exactly what they're saying. I learned that same lesson myself via the School of Hard Knocks on the [XYZ] project a few years ago."
* "Wow!
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3 of 3 people found the following review helpful By Douglas N Robertson on August 10, 2013
Format: Paperback Verified Purchase
This book was a quick read and packed with useful check lists and examples. Not very many pages in I found clear checklists I could use in my sphere of influence. After I finished reading, I passed along to another business associate to read and we are comparing notes. I plan tor read this book again and will probably adapt the advice and instruction to my own circumstances. Will be keeping in my library as a reference. I advise buying one for yourself and/or your organization.
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2 of 2 people found the following review helpful By Back From Red on February 10, 2014
Format: Paperback
As they say in the army, never volunteer. Nowhere could that be truer than when it comes to project sponsorship. Given a choice between a root canal and project sponsorship, most managers and executives start looking up dentists on the internet. It is a sad fact—one that project managers must deal with on a daily basis. It is often the project manager’s first solid opportunity to lead up.

Recently I received the book Strategies for Project Sponsorship by Vicki James (@VickiPPS), Ron Rosenhead (@ronrosenhead), and Peter Taylor (@thelazypm), all trustworthy twitter contributors. It took a while for the book to trickle “up” to the top of my stack; however, when it did I was more than impressed.

Train Your Sponsor

Whether you are a sponsor, an executive looking to assign a sponsor, or a project manager stuck with a less than optimal sponsor Strategies for Project Sponsorship underscores one critical fact—sponsors need training. The authors refer to it in politically correct terms of “influencing” and often more directly. In doing so, it is obvious that they have struggle for many hours, learning multiple tricks, attempting to get the most (in some cases, anything) out of a reluctant leader.

It starts with boldly stepping up and attempting to influence the selection of the individual. This is time well spent for any project manager. It gives you the opportunity to map out the degree of support you will get and training you will need to do. Notice that this is in the definitive—you will need to do training—sponsorship is not well understood.

Following this, the book continues to stress that point with tables and lists that will help you gain the most from your sponsor.
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2 of 2 people found the following review helpful By Michael Kaplan on November 6, 2013
Format: Paperback
"C-suite executives are often missing in action". A recent survey by The Economist Intelligence Unit identified the number-one reason for the success of strategic initiatives is leadership buy-in and support. Thirty three percent of project managers admit they do not typically obtain the necessary senior-level sponsorship. This failure in leadership certainly decreases the ability to implement projects. This book on strategies for project sponsorship is organized in a well thought-out and easy to follow format. Project managers and sponsors can increase their percentage for success by utilizing these proven and practical techniques. This is a must read for those who want to achieve successful project outcomes!
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2 of 2 people found the following review helpful By Robert on October 27, 2013
Format: Paperback
When I heard Vicki, Ron, and Peter would be publishing a book together, I had expected a lot and I have to say I was not disappointed. Each of the authors has proven to be exceptional thought leaders and their collaboration turned out a great book! The content and flow of topics is excellent! While so many folks are focused on methodology, risk management, and communication they are missing out on a key element to achieving project success...executive sponsorship. I thought the graphics were crisp and relevant throughout (not some space fillers), I enjoyed the 5 steps to making recommendations, the Stakeholder and PM Evaluation tools, and the section on Challenging Sponsors. Also, Appendix D - 50 Secrets... is an excellent reference.

Three thought leaders in the industry came together to produce a tremendous tool every PM, PMO Director, and potential project sponsor needs to have on their bookshelf! Great job!
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