In today's crowded and confusing telecom market-place, determining the right strategic direction is the key to differentiating your company from the pack and to attracting and retaining the best customers. Here's the book that helps you do just that!
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Book Description
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About the Author
Karen Strouse is the owner of Management Solutions, a telecommunications consulting firm. She previously served as director of strategic planning for the Bell Atlantic Corporation and consulting manager for Deloitte & Touche. She holds an MA in Communications from Temple University, and an MBA from St. Joseph University. She is also the author of Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House, 1999).
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Inside This Book
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First Sentence:
Only a few decades ago, charting the components of the telecommunications market required a pair entries: a fully integrated network for local service and long distance and the ubiquitous and featureless dial telephone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most telecommunications service providers, incumbent local providers, many telecommunications service providers, incumbent local service providers, interexchange market, incumbent service providers, business modeling process, incumbent providers, telecommunications services market, wholesale providers, differentiation paths, former monopolists, pricing innovations, wholesale channel, wireless customers, strategic competitors, cost profile, number portability, competitive parity, telecommunications providers, promotional pricing, channel conflict, strategic planning function, telecommunications marketplace, wholesale services Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Bell Atlantic, America's Network, British Telecom, Digital One Rate, Yankee Group, Global Crossing, United Kingdom, Deutsche Telekom, International Edition, Time Warner, New York, France Telecom, Insight Research, Strategis Group, Williams Communications, Bell Canada, Wireless Review, Pacific Telesis, Telecom Finland, Andersen Consulting, Latin American, Yellow Pages, European Union, Global One New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Only a few decades ago, charting the components of the telecommunications market required a pair entries: a fully integrated network for local service and long distance and the ubiquitous and featureless dial telephone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most telecommunications service providers, incumbent local providers, many telecommunications service providers, incumbent local service providers, interexchange market, incumbent service providers, business modeling process, incumbent providers, telecommunications services market, wholesale providers, differentiation paths, former monopolists, pricing innovations, wholesale channel, wireless customers, strategic competitors, cost profile, number portability, competitive parity, telecommunications providers, promotional pricing, channel conflict, strategic planning function, telecommunications marketplace, wholesale services Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Bell Atlantic, America's Network, British Telecom, Digital One Rate, Yankee Group, Global Crossing, United Kingdom, Deutsche Telekom, International Edition, Time Warner, New York, France Telecom, Insight Research, Strategis Group, Williams Communications, Bell Canada, Wireless Review, Pacific Telesis, Telecom Finland, Andersen Consulting, Latin American, Yellow Pages, European Union, Global One New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 44
books:
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33
books
cite this book:
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- The United States (Countries) by Bob Italia on page 60, and page 221
- The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy on page 231, and page 245
- A Visit to the United Kingdom by Rachael Bell on page 7, and page 12
- E-Commerce Systems Architecture and Applications by Wasim Rajput in Back Matter
- Broadband Network Analysis and Design (The Artech House Telecommunications Library) by Daniel Minoli in Back Matter
See all 44 books this book cites
- Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse in Back Matter (1), and Back Matter (2)
- Gigabit Ethernet Technology and Applications (Artech House Telecommunications Library) by Mark Norris in Back Matter
- Integrated Broadband Networks: TCP/IP, ATM, SDH/SONET, and WDM/Optics by Byeong G. Lee in Back Matter
- Engineering Internet QoS by Sanjay Jha in Back Matter
- Smart Card Security and Applications (Artech House Telecommunications Library) by Mike Hendry in Back Matter
See all 33 books citing this book
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