Strategies and Tactics of Behavioral Research [Hardcover]

J. M. Johnston (Author), H. S. Pennypacker (Author)

Book Description

ISBN-10: 0805809058 | ISBN-13: 978-0805809053 | Publication Date: March 1, 1993 | Edition: 2

A major revision of the original work, this volume examines all of the basic methodological issues involved in measuring behavior, designing comparisons of control and experimental conditions, and interpreting behavioral data. It emphasizes methods of direct measurement, within subject designs, and graphical analytical tactics. Stressing the unique methodological requirements of behavior as a subject matter, it avoids a cookbook approach by examining methodological strategies and tactics in terms of their influence on the researcher's behavior.

Written as a text for use in both undergraduate and graduate courses, this volume contains a number of features that aid student mastery, including detailed chapter outlines, boxes explaining supplementary or specialized material, study guides for both text and boxes, and a glossary of terms.

Editorial Reviews

Review

The authors have done an excellent job of presenting experimental research as a complicated process that requires considerable work....it provides the beginning researcher with an excellent introduction to the trials, tribulations, and rewards of conducting experiments....most experimenters can become better experimenters by familiarizing themselves with the content of this book.
—The Behavior Analyst

...invites the reader not just to learn the basics of experimental research but to explore a way of thinking about such research...
—Contemporary Psychology

...both the book and the Readings are well written and thought provoking....The discussion in the book is detailed and is supplemental throughout by a number of boxes which contain relevant supportive material....I would recommend these two volumes to those engaged in the experimental analysis of behavioral, to any statisticians with an interest in N = 1 research...and to others who may simply wish to explore the convictions, strategies and tactics underpinning the experimetnal anaylsis of behavior.
—The Statistician

These books [Strategies and Tactics of Behavioral Research and Readings for Strategies and Tactics of Behavioral Research] are a must read for anyone conducting or interested in behavioral research and teachers of research will want to seriously consider these as texts for research design classes....the information is valuable and will help any researcher to improve their efforts in investigating the problems that our society is facing.
—Education and Treatment of Children

An outstanding text. The readability is much improved for the second edition. A landmark text in the science of behavior.
—R. Douglas Greer
Teachers College Columbia University

About the Author

James M. Johnston is a Professor of Psychology at Auburn University. He received his Ph.D. in psychology from the University of Florida. He is an Associate Editor of Behavioral Technology Today.

Henry S. Pennypacker is Professor Emeritus of the University of Florida. He received his Ph.D. from Duke University. He is a member of the editorial board of Behavior and Social Issues.

--This text refers to an alternate Hardcover edition.

Product Details

• Hardcover: 416 pages
• Publisher: Psychology Press; 2 edition (March 1, 1993)
• Language: English
• ISBN-10: 0805809058
• ISBN-13: 978-0805809053
• Product Dimensions: 10.4 x 7 x 1.2 inches
• Shipping Weight: 2.4 pounds
• Amazon Best Sellers Rank: #955,749 in Books (See Top 100 in Books)

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