Customer Reviews

Strategies for E-business: Creating Value through Electronic and Mobile Commerce

5 star:		(2)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

Jelassi's book, just like his class, divided in two main parts. One third of the book (about 200 pages) covers introducing the key terminology and evolution of e-business, the e-business strategy framework and a road map for e-business strategy formulation with in 10 chapters. The rest contains case studies on e-business.
Strategies for e-Business is a very useful textbook for three kinds of readers:
First instructors, because of containing 28 real-world in-depth case studies which they cover spans from the grassroots of e-commerce, to the rise of the internet and burst of the bubble in 2000 until present. About 10 of these cases referred as examples in the concept part for several times. Also PowerPoint slides of figures and tables from the book and teaching notes for the case studies are available at companion website.
Second students, participants enrolled in MBA and Masters programmes. As an intentional student point of view I strongly suggest this book because of the ease of English literature that the authors used in writing the book. With having IELTS 6 or TOFEL 550, you can easily read the concept parts with in 10 days. Also there are lots of figures and artwork that is very useful.
Third senior managers, as it is starting from the first step you do not need to have any pervious academic knowledge about marketing or e-commerce, every thing you need is inside the book. It is something like a marketing book with the focus of e-commerce. Also there are lots of Financial Times articles provided in side of the concept part that beside of offering the reader comment from the business press to complement the academic debate it would not makes you bored, as if you are reading your favorite magazine.
Mehdi Ghazisaeedi,
MSc. student in Marketing and e-Commerce.

As an MBA student, I deeply value a book that explains concepts clearly and has useful cases. Well, this book is it. It has about 30 cases at the end of it, which is much more than other books offer. Also, considering the topic, which unfortunately doesn't get much respect in B-Schools anymore, this book does a great job of explaining the e-biz concepts. Overall, I recommend this book to MBA students in MIS/Ebiz/Ecommerce.

This book was outdated. I can't believe this is the text they wanted me to use for my class. The seller discription was accurate and the book was in good shape. No complaints

Slight dissapointment. I have a MBA and a 10+ years experience in marketing and sales, but I am totally new to e-business. Thus, I found the first part of the book both shallow in strategy contents (if you have read any specific material on strategy, you'll probably feel the same, if not, it makes a pretty good start) and too light in e- business specificity.
As for the cases, they are interesting and smartly chosen, but the materials are dated. Many of the companies no longer exist, or have changed so much than the issues raised as future challenges now lack interest or seem downright clumsy. An update is badly needed. Still, as I am new to this field I found very interesting things that have triggered certain insigths that I feel are on the rignt track. Mixed feelings, then.

If the update arrives, It still would be a good book for students or for anyone wishing to get a set of mind as they approach a field new to them. In the strategy field, it will be beaten by specific strategy literature, but if they manage to cover all that's has happened in the last 7 years in the leading companies in this field, the image of e- business strategy in motion would be really enriching.